Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
This position supports the Medscape Professional Sales team who sells engagement and advertising products primarily to biopharmaceutical and medical device companies. The Marketing Specialist will provide support for approximately four to six sales reps in the form of presales deal configurations, optimization of target audience to be marketed to, entry of sold deal information into Salesforce, project management of custom deal presales requests and lead special project and initiatives for the Marketing Solutions team. The Senior Marketing Specialist also serves as the source of information on sold deals to internal execution teams and will work with these teams to ensure information is communicated thoroughly and effectively. She/he needs to possess a strong attention to detail, the ability to form effective working relationships with a variety of sales reps, the skill to think outside the box to interpret and solve complex asks, and the ability to manage their time to work effectively during busy sales cycles.
Key responsibilities of this position include:
Thorough knowledge of the technical details and strategic positioning of Medscape’s suite of products
Partnering with Sales reps to create smart proposals for both custom digital campaigns and turn-key solutions that accomplish pharma brand objectives and engage users
Strong understanding of Medscape’s targeting capabilities to provide strategic guidance on construction of audiences relevant to brand needs
Ability to understand and manipulate data to support marketing audience construction and analysis
Detailed understanding of Salesforce process to enter sold deal information for clear communication and transfer of information to program execution teams
Coordination and management of internal teams to meet needs around custom presales requests
Liaison between Sales force and internal departments (eg: Sales Planning, Business Intelligence, Client Services, Program
Marketing, Finance, Contracting, Sales Ops) to create and communicate presales and sold deal information
Manage special Marketing Solutions projects to create efficiencies and provide clearer communication and processes
Qualifications:
Bachelor's degree required
1+ years online healthcare marketing, and/or sales development experience preferred
Team player with strong organizational and relationship building skills
Ability to manage and prioritize multiple requests and tasks from a variety of Sales rep partners
Problem solving and troubleshooting skills
Strong verbal and written communication skills
Proficiency with Microsoft Office products is required
