Laundry Service is hiring a

Media Associate, Programmatic

Brooklyn, United States
Full-Time

Laundry Service is a full-service marketing agency building relationships between people and brands. We help brands craft a meaningful role in culture across lifestyle, sports, music, technology and entertainment spaces. Our team delivers on strategy, creative, production, media buying and influencer management completely in-house. Laundry Service is a Wasserman company – learn more at www.247laundryservice.com.

Wasserman powers the business of sports, music, entertainment and culture. We serve clients with exceptional insight, influence and creativity, while making a positive impact on our industry and each other. Founded in 2002, Wasserman represents many of the world’s most iconic sports and entertainment figures, musical artists, brands and properties, empowering them to shape culture and captivate audiences worldwide. We operate globally across more than 67 cities, 27 countries and six continents. For more information, please visit www.teamwass.com.

Laundry Service seeks a Media Associate to support programmatic paid media efforts for Pokémon Trading Card Game. The ideal candidate has a deep understanding of how campaign optimizations impact ad performance, and how to analyze campaign data. As the Media Associate, you will activate, manage and optimize programmatic campaigns, implement best practices, monitor the latest trends, and report on findings. You should have amazing attention to detail, a proactive attitude, and be able to take ownership over the process. This role will report directly into the Media Director.

 

RESPONSIBILITIES:

  • Daily budget and performance pacing on a DSP (like DV360, The Trade Desk, StackAdapt) and OLV platforms (Google Ads, Direct Buys, etc.)
  • Build campaigns in self-serve ad platforms and thoroughly QA all paid campaign launches
  • Basic bid management and optimizations for programmatic campaigns, including but not limited to DV360 and Google Ads (YouTube)
  • Collaborate with team members on recommending optimizations in support of client goals and innovation
  • Analyze campaign data to write performance insights and recommendations to inform client action
  • Assist Media Strategist with creating media plans to achieve client goals, including audience and creative recommendations and projected results.
  • Daily use of reporting, analytics, and trend tools.
  • Attend training sessions/webinars to become fluent in media planning tools and platforms

Requirements

  • 1+ years of experience working on programmatic campaigns within a DSP
  • An elevated mathematical/analytical aptitude with comfortability using Excel (pivot tables, VLOOKUPs, SUMIFs, etc.)
  • A demonstrated passion for and understanding of digital media, platforms and their ad offerings
  • Ability to pull campaign reports to inform insights and build client-facing presentation decks
  • Commitment to excellence — anticipating issues and communicating with diplomacy, identifying emerging platforms and trends to drive innovation

Benefits

Base salary range: $55,000 – $75,000 plus bonus potential if applicable for role

Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each role.

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