DraftKings is hiring a

Media Buyer - Television

Boston, United States

Media Buyer - Television

DraftKings is a technology company that creates the most exciting digital sports competitions on the planet. Focused on the rapidly growing Daily Fantasy Sports (DFS) space, DraftKings offers players the opportunity to compete through web and mobile channels in 1-day or 1-week fantasy sports contests for prizes and once-in-a-lifetime experiences. Founded in 2012, we are headquartered in Boston, with additional offices in New York City and London. This is a unique opportunity to work at a company experiencing explosive growth while inventing an industry. We bring the most incredible experiences and the industry's biggest contests to our players. We are looking for exceptional talent to play for our team! Apply today and be a part of our success story.

Responsibilities

  • The Television Specialist will work with both our media buying agency as well as directly with partners and will be responsible for:  
    • Negotiating, creating and presenting media plans and rationale to internal team for approval and make adjustments as necessary
    • Evaluating ratings, programming and audience composition of a wide range of media vehicles to determine the best starting point to most effectively reach target audience
    • Working with manager to define overall strategy for key partners
    • Providing trafficking instructions
  • Develop media plans, rationale and flowcharts to communicate and guide buying process
  • Build a test and learn agenda, analyze results and make recommendations for optimized plans
  • Proven record of designing and analyzing a/b tests to drive response, optimize along the conversion funnel
  • Managing budget to comply with internal goals
  • Research, analyze and maintain record of trends, innovations, and changes that affect media planning and buying

Qualifications

  • Bachelor’s Degree
  • 2-3+ years of TV media buying experience
  • Ability to execute effective and efficient media buys
  • Willingness to multitask; maintain role flexibility
  • Strong organizational, analytical, verbal, written and interpersonal skills
  • Strong negotiating skills