A startup dating app company is seeking a highly experienced Director of Marketing to join its founding team. The Director will be expected to lead all of our marketing activities including pre-launch brand awareness strategy and media campaigns, aggressive post-launch marketing strategy and associated campaigns, content creation, public relations efforts, and more. You will be responsible for crafting the app marketing strategy, building dynamic content, and managing multi-channel campaigns to help grow the app's user base.
We are looking for a creative, collaborative, self-motivated, and analytical marketing professional, with previous experience in a start-up environment. You must be ready to take on multiple responsibilities and must be adept at setting and pursuing ambitious business goals. Our ideal candidate will have a no-task-is-too-small attitude, and will be a metrics-driven/results-oriented individual.
What You'll Be Doing:
- Amplify the brand through PR, Social Media, and User Evangelism
- Develop and Evolve Branding Guidelines
- Develop and manage influencer outreach efforts on various social media platforms including Tik Tok, Instagram, and Facebook
- Work closely with the founders in strategically targeting the potential user base through unique, multi-channel methodologies.
- Identify segments of the market, based on data, to develop and deploy awareness campaigns
- Gain, maintain, and proliferate an intimate knowledge of our user base and adjust strategies as needed through market analysis, research, and direct influencer interaction
- Optimize SEO, SEM, ASO, and content strategy for our website, future blog, forums, bots, etc to drive additional marketing activities targeting our user base.
- Evaluate, make recommendations, and implement various tools for our marketing technology stack.
- Develop systems to measure the success of penetrating our target user base and help build/manage dashboards/leverage marketing tech stack to make strategic recommendations.
We are looking to hire the right candidate within two weeks!