About the Role:
As AdRoll's North American Marketing Manager, you will own the development of our events and direct mail strategy which will drive lead generation, engagement, brand awareness, and ultimately conversion.
Reporting to the Head of North America Marketing, you will contribute to our seasonal campaign goals as well as support our content, PR, and sales efforts. You will also mentor and have the support of our Marketing Coordinator-- who's skills are a shared resource across the North America Segment Marketing Team.
Strategy, Planning, & Goal Setting:
Build and drive the events and direct mail strategy, ensuring program goals align with both sales & marketing priorities
Meet with sales leadership to solicit insights and ultimately secure program buy-in
Draft quarterly and annual budgets for events and direct mail
Identify KPIs across all campaign initiatives with all relevant marketing programs and channels
Work with other members of the greater marketing team, including creative, content, and PMM to determine creative direction, messaging, and collateral for campaign strategy along with setting shared campaign goals
On-site execution of AdRoll’s presence at conferences along with both AdRoll-hosted and partner-hosted field events
Manage all vendor logistics for events and direct mail
Manage the production of supporting program elements, including: event landing pages, promotional emails, social media posts, follow-up direct mail, etc.
Communicate early and often with the Sales team to ensure that all events & direct mail plans are understood and that lead follow-up occurs in a timely manner
Own the team's Accounts Payable processes, ensuring the timely payment and tracking of all vendor invoices
Track campaign budgets in real time, providing actualized monthly totals
Collaborate with marketing analytics, revenue operations, and lifecycle marketing on program initiatives to measure and optimize performance against goals
Schedule and lead meetings to ensure all contributors (designers, content producers, etc.) are tracking to specific deadlines throughout program planning and execution
Use campaign performance metrics to drive feedback and fine-tune processes
3+ yrs of B2B marketing experience including working with a large sales team
Proven track record of ROI-positive event and campaign marketing results
Immaculate attention to detail with a bias to speed
Comfortable setting aggressive KPIs and analyzing data to measure success
Experience with Salesforce and Tableau a plus
People management experience a plus
Competitive salary and equity
Medical / Dental benefits
Paid time off and generous holiday schedule
AdRoll is the largest independent retargeting and prospecting platform with over 25,000 clients worldwide. It specializes in performance marketing for several verticals including e-commerce, b2b, finance, travel, education, and media, and analyzes data on over 1 billion digital profiles across desktop, mobile, and tablet devices through its proprietary technology. Partnering with top media and tech companies including Google, Facebook, Twitter, Instagram, and Apple, along with millions of websites and mobile apps, the company is home to the world's largest opt-in advertiser data co-op. AdRoll’s goal is to map the world’s intent data and put it to work for every advertiser on the planet.
AdRoll is headquartered in San Francisco, with offices in New York, Tokyo, London, Dublin, and Sydney. It is backed by Foundation Capital, IVP, Accel Partners, Merus Capital, Peter Thiel, and other leading investors. Learn more at www.adroll.com.
AdRoll is committed to creating diverse teams of “Rollers” and is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics.
This job has been filled or removed by AdRoll.
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