WPP is hiring an

Ogilvy PR - Social Specialist - Coca-Cola

Auckland, New Zealand

We are a team. We are accountable. We partner with our clients to deliver strategic creative we are proud of.

We learn together, we create together, we win together.

And most importantly we have fun together.

About the Role:
You play a critical role in the development and delivery of effective social and influencer campaigns for Coca-Cola. You have developing knowledge of the social platforms that we rely on and are hands-on during campaign set up, monitoring, and reporting phases. This role will work across three of Coca-Cola's portfolio social brands.

The Social Specialist (Coca-Cola) understands the central role that purposeful social content plays in creating meaningful experiences for audiences. You'll use your diverse skills to create impactful communities on social. You'll have experience working across Instagram, Facebook, and Twitter, with a particular expertise in social calendar management, publishing, and community management.

You will be a social expert with deep knowledge of social platforms and the ability to create weekly content calendars (specifically from an engagement perspective) for Australia.

You will liaise with a regional team across Asia South Pacific to identify and repurpose content, creative and engagement tactics from global for local market in ASP. The regional team is responsible for setting the regional social strategy for Coca-Cola and its brands, as well as create social content.

Key Responsibilities:

  • Be responsible for overall platform management, hygiene and upkeep, including upload and download to a central DAM.
  • Monitor and engage customers in community management on Facebook and Instagram.
  • Build a weekly conversation calendar and implements to engage consumer/audience across brands in-market.
  • Be a hands-on implementation champion, able to come-up with quick (non-paid) ideas to engage fans on Social.
  • Be a self-motivated, savvy social platform expert who delivers on real-time engagement across social platforms.
  • Build a closed group of brand advocates (non-paid) – those that we surprise and delight. Nurture them to eventually drive ‘earned’ conversations.
  • Conduct reporting on engagement on local channels and campaign activity.
  • Have a true passion for the FMCG category

Qualifications & Skills:

  • 2+ years in community management.
  • Experience leveraging social publishing tools/platforms (such as Sprinklr) and a confident writing ability.
  • Ability to work effectively, proactively, and seamlessly amongst an integrated agency team.
  • Good grasp of communication, organizational and time management skills with a proven ability to independently manage multiple priorities in a fast-paced environment.
  • Passionate and has genuine interest in people (ie: consumers/ fans) to build meaningful relationship & conversations with consumers in social platforms.
  • Active user of social platforms preferably with a finger on pulse of the latest trends/happenings
  • Preferably with creative mindset and able to work together with Content team to bring an idea to live for their specific markets

At Ogilvy you will live the agency values and behaviours on a daily basis – Collaboration, Playfulness, Excellence, Courage and Curiosity.

"When people are having fun, they produce better work” – David Ogilvy, Founder.

Recent Accolades:

  • APAC Effies 2020/2021: Agency of the Year
  • APAC Effies 2020: Network of the Year
  • IPA Effectiveness Award & Specialist Award Winner 2020
  • Australian Business Awards 2018/19/20: Employer of Choice
  • Campaign Asia 2019: Creative Agency of the Year
  • Campaign Asia 2019: Best Place to Work Asia Pacific
  • Effie Awards 2012/13/16/19: Most Effective Agency Network

Please note: All applicants must have valid Australian working rights.

Ogilvy Australia is an equal opportunity employer and is committed to building a diverse and inclusive workplace. We encourage Aboriginal, Torres Strait Islander, and people of all backgrounds to apply.


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