The Web/Media Optimization Analyst is responsible for guiding the strategic success and tactical implementation of our clients’ CRO campaigns. They will provide leadership and experience in helping to architect the ideal site experience using A|B and Multivariate testing, general UX/UI consulting, and continuous website optimization.
Reporting directly to the Director of Analytics, the Web/Media Optimization Analyst fulfill a technical layer of the Analytics department’s overall strategic service offerings, as well as will work collaboratively with the Paid Media Department to advance their efforts in tracking appropriate metrics in order to properly evaluate the effectiveness of IMI’s marketing services.
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