Sony Music - Asia & Middle East is hiring an

Outbound Marketing Manager, Korea

Responsibilities include but not limited to the overall marketing tasks for K-Pop outbound digital and outdoor marketing


What you will do:

  • Maximize K-Pop artist roster exposure by expanding into new or existing promotional channels and platforms
  • Utilize and analyse the K-pop marketing data strategy to ensure stakeholders have timely, accurate and relevant data and insights to build, execute and monitor campaigns
  • Lead the collation, reporting and tracking of data from DSPs and other platforms, produce insights, and build and maintain reports to share with stake holders.
  • Interrogate marketing data and use it to identify trends and propose actions to stakeholders when relevant
  • Lead post campaign analysis to determine campaign performance and determine lessons learned and actionable insights for future marketing efforts
  • Draft and service press releases to increase media coverage and awareness of new releases and important artist updates


Who you are:

  • 7+ Experience in DSP, marketing agencies, music & media entertainments, PR agencies, creative industries, etc
  • Collaborate and working closely with A&R, contents creators both internal or external partners.
  • Project Management: Ability to plan and organise internal and external resources to deliver the agreed outcomes for a variety of projects within the agreed quality timeframe and budget
  • Data Literacy: Ability to analyse the music market and relevant data and apply insights to make decisions to drive / improve results. Able to review assets against established ingest and metadata guidelines and processes.
  • Digital literacy: Thorough understanding of how the various technologies that drive music consumption work and how to use them to create content and drive audience / fan engagement.
  • Storytelling: Ability to build a solid narrative for the artist, including core identity and backstory, brand, semiotics, image, visuals, and translate that into tangible marketing and fan experience and engagement actions
  • Communication: Ability to articulate an idea or point of view verbally or in writing succinctly, with clarity and confidence, adapting the message to different audiences
  • Agility: Responds and adapts quickly to changes, maintaining a flexible attitude and using the new conditions to evolve their thinking
  • Creativity: Ability to generate new and useful ideas and to execute marketing plan through a variety of media and digital and non-digital platforms
  • Problem Solving: Has a "can-do" attitude and sees obstacles as opportunities to find alternative ways to do things and grow, demonstrating resourcefulness and flexibility
  • Cultural awareness: Understand popular culture and the underlying cultural patterns and factors that influence behaviours in different teams and countries
  • Excellent spoken and written English.
What we give you:
  • You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
  • A modern office environment designed to foster productivity, creativity, and teamwork
  • We invest in your professional growth & development


Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

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