Lead Duolingo’s paid user acquisition strategy around the globe.
Duolingo is the most popular way to learn a language worldwide, with 150 million users, and the most downloaded education app in the world.
We’re searching for our first paid acquisitions expert to lead the strategy to optimize CPI across multiple countries.
You’ll be responsible for driving continued optimization of display campaigns through performance analysis, ad copy testing, placement and audience management, and quality score improvement via Google Adwords (GDN), Facebook Ads, and recommending other channels. You’ll later be responsible for creating and optimizing SEM campaigns as well.
We’re looking for a metrics-driven self-starter to join our international Pittsburgh HQ team and help bring accessible and effective language education to millions of people around the globe.