LoveCrafts is hiring a

Paid Marketing Manager

Greater London, United Kingdom
Full-Time

The opportunity

Are you a PPC executive looking to take on more responsibility and gain more experience in other paid channels? Then this is a rare opportunity to jump in with an up-and-coming company at an early stage and help drive our global customer acquisition strategy. We’re looking for someone with solid paid search experience, who thinks both analytically and creatively. In the role you will be supported by an amazingly talented and highly ambitious marketing team to help drive customer acquisition through our key digital channels, with a mix of direct response and lead generation.

What you'll be doing

  • Owning the day to day management of our large Google/Bing paid search accounts for our core crafts
  • Optimisation of paid search through keyword research, ad copy testing and campaign expansion
  • Working closely on strategy with Head of Acquisition and Head of Performance
  • Building out search performance reports to help identify opportunities and trends
  • Keyword research to identify and prioritise new opportunities
  • Executing lead gen campaigns on Facebook/Instagram
  • Working with designers to help brief, create and test creatives for social
  • Performance analysis and optimising lead gen campaigns to target KPIs
  • Working closely with our Brand and Content team to ensure alignment across organic and paid marketing activity

 

Who you are

 

  • You’ve spent 2+ years managing paid search campaigns on Google and Bing, ideally for a high growth e-commerce company
  • You love a good KPI and have a results focused mindset
  • You are a real self-starter happy to work on your own steam
  • You have a good working knowledge of analytics platforms such as Google Analytics, RJ Metrics, Mixpanel or Amplitude 
  • You are a stickler for detail with a sharp, analytical mind 
  • A risk taker with the initiative to drive results
  • You are a spreadsheet whizz kid in Excel/Google Sheets
  • Creative flair and an affinity with our customer

 

What we're offering

  • Coaching and mentoring from some major social and e-commerce experts - there's an awful lot of talent and experience in our team. And we really prioritise everyone’s need for personal development
  • The opportunity to join a fantastic team of really bright, motivated, and driven individuals who will support you at every stage of your journey
  • Competitive salary to reflect your skills and experience
  • Share Options, pension plan, private healthcare and cash plan
  • 25 holiday days pro rata and a day off for your birthday
  • Breakfast, fresh fruit, snacks and an in-house barista (yup you heard us right!)
  • Inspiring, motivated and supportive team
  • Plenty of opportunity to learn and grow your craft
  • Dog-friendly office environment
  • Central London location in an amazing co-working space with plenty of space for collaboration, yoga and social events.


About us

At LoveCrafts we’re building online communities for crafters: homes for makers where they can find inspiration for their latest projects, learn new techniques, easily source all their supplies and share their creations with like-minded makers around the world.

Since launching in 2012, we’ve grown incredibly quickly. Our membership in the prestigious Future Fifty and 20th place on the FT’s list of fastest growing European companies is thanks to the hard work of our team of smart, kind makers based in London, Kyiv and in the USA.  We’ve been fuelled by investment from Europe’s leading venture capital firms; Balderton Capital (LoveFilm, The Hut) funded our Series A round, followed by Highland Europe (Photobox, WeTransfer) and most recently Scottish Equity Partners (Skyscanner, Matches Fashion).

We’re playing with the very best in web, mobile, social, commerce and media technology as we create the perfect digital business for all things craft related.  Our team is filled with ambitious, curious, entrepreneurial and occasionally kooky makers. We hire and nurture inquisitive, creative minds looking to flourish in a supportive and collaborative environment.

Diversity is important at LoveCrafts. We aim to attract the widest range of talent into our business to enable us to create an inclusive working environment, and to reflect and understand our customers and their needs. We welcome applications from all individuals, regardless of age, gender, ethnicity, disability, sexuality, social background, religion and/or belief. We aim to create a modern, flexible work environment that supports everyone to do their best work and therefore, we are open to having conversations about flexible working for all roles, unless operational requirements prevent otherwise. We are committed to providing a working environment where everyone’s individuality and unique contributions are recognised, valued and respected and where all of our employees have equal opportunity to grow and attain their full potential.

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