Manage client expectations regularly ensuring clear communication across updates, timelines, recommending adjustments, creating presentations, etc.
Act as the client’s partner in representing their point of view internally and when reviewing work leverage this perspective when providing feedback to team and presenting to client
Collaborate with the leaders of other departments (Analytics, Creative, Production, Strategy) to improve and execute on client deliverables, process, and output
Develop relationships with media network; continue to develop platform, publisher, and brand relationships outside the walls of Vayner
Collaborate with buying teams tocreate a strategic framework and tactical media plan ensuring finalized deck and QA meet/exceed client expectations.
Ensure executional excellence and making sure the buyers have everything they need to launch a campaign, flagging any dependencies to clients along the way.
Key driver for media plan output timeliness, accuracy, and innovation
Work with the Associate Director to develop + deploy the RFP for the best possible plan for the communications idea
Develop and deliver flawless media plans derived from industry insights and expertise.
Ensure the plan extends beyond paid through the integration (and quantification) of paid, owned, + earned channels
With direction from the Associate Director, take the strategic plan pillars and ideas to flawlessly create a consumer journey that encompasses all communication strategies.
Work as in-house media strategy expert for all channels including emerging and digital media. Stay up to date on media landscape and constantly seek out innovative partners/platforms to identify new opportunities.
Act as a supporting role for senior analysts and analysts as well as mentor to associates contributing to the career growth of your team members
Coordinate tasks to team defining priority and ensuring team is on track to deliver tasks on time
Digest media briefs and/or media asks and compile questions from team members, while creating timelines that ensure feasible turnaround from the internal team
Consistently work to maintain the success of campaigns: review campaign pacing and optimization, Review reporting & insights, update working presentations, exploring business opportunities to name a few.
Contribute to the continued growth and stability of VaynerMedia, by being empowered to make decisions that are best for the company both today and tomorrow
Strategic understanding of traditional, digital, and social-specific media planning & buying, along with the proper metrics of success and measurement opportunities
Programmatic, Search Experience
Some experience with the executional side of media buying across several biddable and native platforms in all or a few of the following: