GoodRx is hiring a

Paid Social Marketing Manager

Santa Monica, United States

Americans spend almost $400 billion per year on prescription drugs and people are often unable to afford medications they desperately need. Join GoodRx and help us solve meaningful problems that help us make people’s lives better.

We are a 35-person team funded by top-tier firms based in Santa Monica, CA. With offices just feet from the beach in Santa Monica, we are one of the fastest growing technology companies in Los Angeles. We are a low-key but tight-knit group of hardworking people working to solve big problems.

GoodRx is seeking a Paid Social Marketing Manager who will be responsible for managing the day to day efforts of the Social Media Ads channel. GoodRx is the leading source of prescription consumer pricing information in the US, and is used by over a hundred thousand consumers a day, as well as by over a hundred thousand healthcare professionals throughout the US.

 Skills & Requirements

  • Overall management of GoodRx’s paid social marketing efforts.
  • Including, but not limited to, Facebook ads, Twitter ads, LinkedIn ads, & Instagram ads.
  • Scaling and innovating within GoodRx’s successful online/direct response channels
  • Develop and implement marketing strategies and initiatives within the Paid Social channel.
  • Plan and manage budget for the Paid Social channel.
  • Develop, test, and implement new ad copy, targeting, images, & incentives.
  • Manage & report analytics from the Paid Social channel.
  • Reporting and analysis of overall social effectiveness & claims.
  • Manage 3rd party creative agency.
  • Continuous A/B testing to maximize overall results and scale.
  • Find new sources for customer acquisition efforts.
  • Analyze ROI of overall channel.

 Qualifications:

  • Minimum of 3-5 years directly managing Paid Social efforts.
  • Significant Social Media ads platform experience.
  • Experience with 3rd party tools such as Kenshoo Social, SketchDeck, AppsFlyer, Nanigan’s, Google Analytics, and more.
  • Extensive experience within the Facebook ad UI using tools and features including Power Editor, Custom Audiences, Look-A-Like Audiences, Carousel Ads, App-Install Ads, Lead Gen Ads, and more.
  • Experience managing ads directly from the Twitter, LinkedIn, & Instagram UI’s.
  • Experience managing monthly Paid Social budgets of $250k+ and managing to a fixed ROI.
  • Experience running A/B tests and performing audience segmentation.
  • Extensive Microsoft Excel experience (Strong data analysis skills).
  • BA/BS required (top-tier university preferred).
  • Self-motivated and able to work in fast-paced startup environment.

About GoodRx
GoodRx is America’s leading prescription price transparency platform. More than 3.5 million people use GoodRx’s website and popular mobile apps each month. GoodRx helps consumers save up to 80% on their medications by delivering prices and available discounts at nearly every pharmacy in the U.S. Thousands of physicians and employees use GoodRx, and its services have been positively reviewed by Good Morning America, the American Heart Association, The New York Times, ABC News, AARP, Forbes and many others.

GoodRx is backed by Francisco Partners and Spectrum Equity. Francisco Partners is a leading global private equity firm, which specializes in investments in technology and technology-enabled services businesses. Since its launch over 15 years ago, Francisco Partners has raised approximately $10 billion in capital and invested in more than 150 technology companies, making it one of the most active and longstanding investors in the technology industry. The firm invests in transaction values ranging from $50 million to over $2 billion, where the firm's deep sectoral knowledge and operational expertise can help companies realize their full potential. Spectrum Equity was founded in 1994 with offices in Boston and San Francisco and is a leading growth equity firm providing capital and strategic support to innovative internet, software and information services companies. Representative investments include Ancestry.com, BATS, Definitive Healthcare, GrubHub, Lynda.com, Passport Health, SurveyMonkey and Verafin.

GoodRx offers full medical, dental, 401(k) matching, unlimited vacation, company-provided lunches and a flexible work environment in Santa Monica.