PCUS - CRM Marketing Manager - Strategy - US Remote

WHO ARE WE?

The bigger picture: DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, TikTok, eBay, ASOS, Zoopla, Twitch, Patagonia and many, many more. 

Our team of 4,000+ digital specialists across 30+ locations on five continents deliver pioneering work on a global scale with a boutique culture. We live and breathe our ‘big enough to cope, small enough to care’ ethos, providing an inclusive, supportive and an exciting place to accelerate your career.   

This role is part of our Personalised Creative team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalised, digital communications that change perceptions, shape new behaviours, and shift market share for our clients including eBay, Ancestry, Walmart, and more!

JOB PURPOSE:

You will be embedded into Opendoor’s marketing team. Founded in 2014, Opendoor’s mission is to empower everyone with the freedom to move. They believe the traditional real estate process is broken and their goal is simple: build a digital, end-to-end customer experience that makes buying and selling a home simple, certain and fast. 

We’re seeking a dynamic CRM Marketing Manager to join Opendoor’s Growth team and take their customer experience to the next level. As CRM Marketing Manager, you will help develop the strategy and build and manage their customer nurturing and re-engagement experience across email, push, and SMS. 

This person should be able to develop an experience that delivers relevant content and delights their customers while at the same time driving conversion and revenue for the business. 

KEY RESPONSIBILITIES:

• Build and manage sophisticated nurture programs for leads and customers in various segments and stages of the funnel
• Set up effective promotional, transactional, lifecycle, and triggered campaigns that drive growth, retention, and winback
• Collaborate on content strategy and drive the content creation process, working cross-functionally with copywriters and the design team to move projects forward
• Regularly report on key lifecycle marketing KPIs and campaign performance, making recommendations on how to continuously build upon the program
• Establish rigorous AB testing processes to test creative design, content, email cadence, and timing to constantly improve performance
• Partner with their Customer Experience and Product Marketing teams to uncover customer insights and develop more tailored experiences for our customers based on these insights

SKILLS AND PREVIOUS EXPERIENCE:

• 2-5 years experience in lifecycle email marketing or CRM, preferably in a startup context
• Previous experience with marketing automation software i.e. Iterable or Braze a must
• Self-driven and motivated to work in a fast-paced, dynamic environment
• Knack for writing or collaborating on great copy; subject lines are your jam
• Strong analytical ability, with a test and learn mentality
• Intense curiosity about data and the insights it holds about our customers
• Comfortable editing HTML

WE OFFER:

• 20 days paid holiday exclusive of bank holidays
• Full dental and healthcare cover
• Mental health support 
• A remote working policy
• Possibilities to do what you do best and to develop your skills further with training, development and certifications
• Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®
• Annual trip to the DEPT® Festival in the Netherlands: a chance to meet other people in DEPT®, see great talks from industry leaders, and have an all-expenses-paid weekend of fun! 
• Global Annual DEPT® Cares Day which cadets can donate their skills to support local charities
• Other soft benefits including, refreshments provided in the office and a social calendar with weekly and monthly events on a team or agency level 

The anticipated salary range for this position is $85,000 – $110,000. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we're flexible. 

DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.

DEPT® is proud to be an equal opportunity workplace that seeks to recruit, develop, nurture and retain the most talented people from a range of diverse backgrounds, skills and perspectives. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability.

DIVERSITY, EQUITY, & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. 

We also encourage you  to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

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