Blenheim Chalcot Group is hiring a

Performance Marketing Lead

London, United Kingdom

Do you want to work with some of the most innovative startups in the market and help them successfully grow in their markets? Do you want to help some of the most exciting digital businesses find the right audiences for their products and services and to help them reach these audiences? Do you want to partner with these exciting businesses and help them understand end-to-end digital business analytics?

We are looking for a Performance Marketing Lead, to be based at one of our clients, to drive rapid growth with highly effective digital performance marketing strategies and a focus on optimising the volume and cost of acquisition of qualified leads.  This role, client based, articulates with the our team of Media, Performance and Analytics specialists, who  use smart data, advanced personalisation and automation to produce performance-led digital campaigns that are optimised and measured.

This person will be vital to our client’s growth strategy, articulating Accelerate’s ethos to thsi specific client, advising on the best solutions for their growth challenges, and ultimately ensuring they are being successful in their objectives.

At Accelerate one measurement matters more than anything else: client success.



Role Overview

Within this role, you will:

  • Set performance marketing strategies to drive profitable growth across products and businesses. Oversee execution to meet aggressive growth targets and campaign KPIs (revenue, contribution, lead generation etc.)
  • This will include:
    • Management of key performance channels (paid and owned)
    • Optimisation of the user experience to drive conversion (e.g. websites, landing pages, lead nurturing strategies)
    • CRM to drive customer lifetime value
    • Creative and message optimisation to improve performance in ways which support brand building efforts
    • Target setting and budget management
    • Performance analysis, reporting and insight gathering to identify new opportunities for growth
  • Work with key stakeholders and marketing teams across a variety of clients to drive growth, ensuring a sound understanding of business performance and adoption of best in class performance marketing
  • Manage client relationships whilst working with specialists focusing on SEO, PPC, marketing automation to execute strategies

 

Experience Required

We would expect this person to have:

  • Highly analytical, structured thinker with strong attention to detail and proven ability to build effective marketing strategies and grow businesses
  • A leader who can work well with senior stakeholders across the business and clients to deliver results
  • An entrepreneurial mindset – happy to build projects from scratch, find solutions, navigate ambiguity and change, pivot from one project to the next
  • A strong understanding of digital marketing best practice and, ideally, several years’ hands on experience of managing digital channels (search, social, SEO), user experience optimization etc.
  • Excellent organizational skills with ability to operate on a wide range of topics and projects at one time
  • Commercially aware, performance oriented and strong communicator
  • Strong work ethic with buckets of energy; great attitude, resilient, enthusiastic and fun to work with
  • Passion for performance marketing and for building and growing businesses

 

About Accelerate - The Growth Engine

We help young businesses frame their ideas into communications, and effectively address a market need, while getting sales traction and gaining the trust of founders and investors. We also help businesses reframe and adjust for fast growth. This means implementing the right structure and an efficient marketing and sales engine, from lead generation through to closing opportunities. Finally, we help businesses evolve, focus on customer success, and use customer feedback as a way of continuously improving the solution portfolio.

We have learned that high-frequency and high-intensity collaboration is the secret to accelerated growth which is why we build growth teams around clients. We combine the right formula of skills and capabilities to help with a specific business growth challenge. We have helped a number of young and mature businesses grow faster across different verticals. And our growth teams have been praised by a number of senior marketing directors and venture founders for their positive impact on the business.

Accelerate is backed by the leading UK Venture Builder - Blenheim Chalcot - who has successfully built dozens of innovative, entrepreneurial and digital businesses over the past 18 years. This is a network of tech start-ups that are built with the aim of disrupting and transforming sectors. The Blenheim Chalcot community is built upon curiosity, entrepreneurism and a collective passion for digital.