Performance Marketing Lead

What you will tell your friends when they ask "What does NALA do?"

Our Storybegins with someone far from home wanting to give back. It ends when 1 Billion people get the payment platform that they deserve; not the experience that is #1percentbuilt.We chose to start serving Africa first because it is the youngest and fastest-growing continent. Lessons learnt from an interconnected, international and upwardly mobile generation will help us design technology for the world.

What you will be doing?

  • How quickly can you find out if something does not work? That is the obsession we want you to have as our performance marketing lead 😊 Ideally, you also know how to double down on what works 😐
  • As you can tell from this JD we don’t mind testing creative copy so neither should you for our ads. Obsessives around hook/hold rate need only apply.
  • Data > Vibes when it comes to tracking and reporting. Think of all the key measurable like RoAS, CAC and funnel breakdowns.

Requirements

🔥 Now that we have your attention here is a checklist before clicking apply:

  • Experience in a startup or rapidly growing business
  • Certification/qualification/accreditation on a Meta or Google marketing channel
  • Track record growing users for a B2C product-based company
  • Familiarity with data visualisation tools like Tableau, Looker, Preset or Metabase
  • Excellent English to C2/Native level across reading and writing. Bonus if you are also a speaker of French, Swahili or another language spoken widely in Africa
  • App Store and Search Engine Optimisation knowledge

Benefits

⭐️ Benefits

  • 35 Days Off: Enjoy an amazing 35 days of holidays to unwind and explore.
  • Birthday Leave: Celebrate your special day with a bonus day off to take off in that month
  • Learning Budget: Fuel your growth with $1000 annually for learning and development.
  • Hybrid Working: We work 3 days a week in the office (Mon, Wed, Fri)
  • Sarabi: Catered and themed lunch with your team every Friday
  • Equity: We offer you a share in the success that you contribute to building
  • Monthly Socials: Join fun social events every month for great times
  • Full Tech Setup: High-performance laptop and high-definition monitor

We’re on a mission to increase economic opportunities for Africans across the globe, and we’re keen to hear from capable, ambitious, and creative people who want to help bring this vision to fruition. 🚀 Our first product was a mobile money service in East Africa, which gained over 2,000 customers. Now we’ve set our sights on building a bank for the African diaspora across the globe and our initial focus is on remittances. We’re currently launching an international money transfer service for African living overseas, who send money home to their loved ones. We’re backed by: Balderton Capital, Y- Combinator, Accel Partners, and several incredible fintech angel investors including the founders of Monzo, Comply Advantage, Luno, and Simple.Find us on TechCrunch What we are currently building 🚀 We want to build a bank for the African diaspora globally, initially by starting with a cross-border money transfer service. We believe this is critical to solve to channel economic value back to the African continent. We believe using remittances is one of the best forms of true economic development and we would like to use it as an entry point before building new layers of financial services for the African diaspora. At a starting point we are excited about: Building Remittances 2.0 - we know remittance fees are a race to the bottom and believe the current model has some things that need to be changed. Enabling credit - for senders sending money back to Africa so they don’t have to wait till they get their paycheck at the end of the month. Building infrastructure - enabling payments infrastructure locally in Africa. Building a community of African diaspora helping us build an incredible product together.

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