An instrumental part of GOAT Group, the Marketing team oversees a wide range of activities, which aim to build awareness, consideration and loyalty for our brands. As a member of this team, you will work to execute thoughtful, data-driven marketing campaigns that drive meaningful growth for the company.
We are looking for a PPC Manager to help grow GOAT Group’s user base through Google Search and Shopping. As a member of the growth team, the ideal candidate will be highly data-driven, process-driven and have strong expertise in growth through performance marketing. Within GOAT Group, you will be responsible for managing our brands: GOAT, Flight Club and alias.
As a marketplace, the core objective of the role is to grow buyers and sellers through meticulous management of the paid search marketing budget. You will be collaborating across the growth team (Performance Marketing, CRM, SEO, and Growth Analytics), Product Marketing and Finance to understand the economics of our business and how to build sustainable growth strategies through paid and organic marketing.
Your core advertising strategies will be focused on Paid Search + Shopping ads through Google (and eventually Bing). True to the nature of Growth, you will be expected to continually strategize and test new ideas and concepts.
The ideal candidate will have either a strong economics/financial background (or performance marketing background) as the core of the role will be the management of a large budget while optimizing the performance of our advertising channels. The candidate must be able to thrive in a fast-paced, ever-evolving environment. GOAT Group has grown tremendously year-over-year and we expect someone who is able to have fun, grow and transcend with us.
In this role, you will:
Google Shopping: Lead, manage, and optimize execution with Google Shopping (and Smart Shopping) while working closely with our partners at Google on optimization, incrementality testing and expansion strategies
Google Search: Actively manage and strategize our Google Search account and performance. A/B test ideas with Product Marketing to optimize our campaigns
Google Merchant Center: Monitor and upkeep our product feeds through GMC, while working with Engineering to continuously improve our account strategies
alias & Seller Acquisition: Work closely with the alias team to develop growth strategies for our dedicated seller app - alias. Leverage Google Search for landing page to app installs strategies
Project Management: Contribute and manage our team quarterly roadmap to execute on OKRs and company/team specific projects via our project management software, Asana
International Collaboration: Collaborate with our international marketing teams to support buyer and seller acquisition strategies through Google Search + Shopping
SEO Collaboration: SEO + PPC are vital to the success of our web performance. Partner with SEO on strategic and holistic initiatives, such as content marketing
Engineering Collaboration: Partner with Engineering to problem solve and improve the product feed structure for google shopping campaigns
Reporting: Closely monitor, measure and report on campaign performance, budgeting and conduct ad hoc analyses
Finance: Support the leadership team in managing the performance marketing budget, and setting forecasts/expectations for sustainable growth
Analytics: Partner with Growth Analytics to fully understand our paid & product marketing KPIs and create strategies to improve customer lifetime value
We are looking for:
- Must have 4+ years of Google Shopping
- Must have 4+ years of Google Search
- Strong excel and analytical skills - must be able to interpret raw data into meaningful insights and KPIs
- Mastery of the economics of Google Search + Shopping
- Exceptional project management experience; agile marketing is a plus
- Excellent communication skills and ability to interface effectively with stakeholders
- Ecommerce, marketplace or online retail experience is a plus
- Proficiency in SQL is a plus
GOAT is the global platform for the greatest products from the past, present and future. Since its founding in 2015, GOAT has become the leading and most trusted sneaker marketplace in the world. Through its unique positioning between the primary and resale markets, the company offers styles across various time periods on its digital platforms and in its retail locations, while delivering products to over 30 million members across 170 countries.
The company is backed by strategic investor Foot Locker, Inc. as well as some of the leading names in venture capital including D1 Capital Partners, Accel, Andreessen Horowitz, Index Ventures, Matrix Partners, Upfront Ventures, Webb Investment Network and Y Combinator.
We encourage you to apply even if you feel unsure about whether you meet every single requirement. We look for people who are passionate about what we do, not just those who check off all the boxes.
GOAT Group will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, if applicable. If you are a California resident, please review our California Privacy Rights Notice for Job Applicants.