Performance Marketing Specialist-Matrimony

Requirements :
● For each app you work on, you'll study the audience, the market, and the competition - then
write ads that get people to download and make that first purchase.
● You decide the angle, the hook, the format, and the script - and you write it yourself.
● You'll brief designers and video editors on your concepts and follow through until the output
matches your intent.
● You'll ship multiple creative variants per campaign (80-100 per week) - fast cycles, not one
polished ad a week.
● You run your own A/B tests, read the results, and decide what to try next.
● You track what's working in each market and make sure the creative feels native to that
audience.

  1–4 years of experience in performance marketing content or growth marketing.
● Hands-on exposure to Meta Ads & Google Ads campaigns.
● Strong copywriting skills (English + regional language preferred).
● Understanding of performance metrics like CAC, ROAS, CPI, CTR.
● Experience working with creative and video teams.
● Data-driven mindset with strong analytical skills.

● You will directly drive growth through paid marketing and experiments
● You will own end-to-end performance—from ads to insights and optimization
● You will test, learn, and scale what works with real business impact
● High visibility with leadership and a steep learning curve