Smartbox Group is hiring a

PR Executive - Fixed Term Contract

Hertfordshire, United Kingdom


Reporting to:    PR & Brand Communications Manager

Location:          Borehamwood, Hertfordshire

Contract:          Fixed Term contract until end December 2021

About Us

Buyagift and Red Letter Days are the UK Brands for Smartbox Group. The iconic Red Letter Days brand was added to our portfolio in November 2017 – adding additional complexity and challenges to our customer strategy.

We are the UK’s leading gift experience provider.  Our core focus is to deliver happiness to our customers, suppliers, staff and retail partners. We aim to do this by providing industry leading products.

And we have been part of the Smartbox Group since 2009 – the world’s largest provider of experiences. A Smartbox Group experience is purchased every five seconds! 

About the role

As part of the Marketing team, the PR Executive will support the PR Manager in the day to day running of PR campaigns for both Buyagift and Red Letter Days, supporting the creation and development of first-class PR programmes that drive consumer engagement. You will use your creativity and marketing ingenuity to maximise our business growth. It is essential that you have strong understanding of media, communications, wider marketing channels, and effective execution. You will have an abundance of enthusiasm and energy with real tenacity to deliver great results.

A bit more about the role

  • Researching, writing and selling-in press releases and gift guides to target media
  • Liaising with the Buying team to understand products to promote based on business need
  • Securing news coverage and product placements in national, lifestyle, broadcast and print by reaching out to the media on a daily basis, pitching new products, press releases or content
  • Supporting the delivery of PR campaigns ensuring they are supported by other marketing channels
  • Working alongside the PR & Comms Manager to plan and implement PR strategy
  • Working with the design team/content agency to create digital content pieces to optimise SEO
  • Supporting the SEO team with backlinks, content outreach and updating content calendar
  • Working with the wider business to collate information to write industry award entries
  • Using media monitoring platforms to keep track of and analyse coverage
  • Sending regular coverage updates to the business and providing monthly reporting on coverage
  • Seeking new influencers to work with through key campaign periods
  • Organising journalist one-to-ones to brief them on new products in the run up to key gifting periods
  • Arranging and co-ordinating experiences for press/blogger reviews
  • Helping to organise and attend press/blogger events, organising menus, goody bags etc.
  • Managing the press office and responding to reactive media enquiries
  • Managing admin tasks including sending vouchers for reviews, competitions, updating press contacts/ blogger database on a regular basis
  • Keeping on top of competitor activity, media landscape and news stories

And now a bit about you

We are looking for a proactive, enthusiastic individual who has already worked in an agency structure or in-house to contribute energy, creativity and fresh ideas to our existing team and be able to hit the ground running. Ideally the individual will have current experience working for a brand within the lifestyle sector, have strong communication skills and be adept and knowledgeable about the digital side to PR.

  • At least 18 months - 2 years’ experience at PR Executive level in-house or agency side
  • Experience of digital PR
  • Existing contacts and relationships with national and lifestyle press and bloggers
  • Experience of developing and delivering a communications strategy
  • Excellent time management skills, highly organised and knowledge of media deadlines
  • Ability to come up with creative ideas for campaigns
  • Strong English language and writing skills with attention to detail
  • Strong communication skills and ability to build great relationships with the media
  • Passionate and enthusiastic


  • PR degree/ qualification
  • Experience of using Gorkana/Cision media monitoring platforms
  • Influencer contacts

Our mission

To achieve fast and profitable growth by delighting our customers, providing significant volumes of incremental business to our suppliers and providing a fun & progressive working environment for our team.

Our vision

To reach a stage where there is never a reason for a customer to buy an experience from anyone else. To achieve this, we aim to have the best experience selection, at market leading prices, sold through an industry leading e-commerce platform that is marketed through cutting edge e-marketing techniques.

Want to know what it is like to work at Buyagift and Red Letter Days, come take a look at what our team has to say or check out our company reviews on Glassdoor:

Disclaimer: In applying to this position, you consent to Smartbox Group UK Limited (Buyagift & Red Letter Days) to keep your CV and application details on records and to process your CV internally with relevant departments involved with the recruitment of the advertised position.

Due to the high volume of applications it will not be possible to respond to unsuccessful candidates. Sorry for any inconvenience this may cause

Note to all agencies: We will not be opening this role out to any recruitment consultants / agencies at the moment. We hope that you understand and appreciate this and If anything changes, we will be in touch with you.