About aPriori:
aPriori delivers strategic insights for Manufacturers to continuously decide how to design a product and where to manufacture it to optimize cash flow, accelerate revenue growth, and improve margin. This unique collaborative platform combines Product Cost Management, Design for Manufacturability and Sustainability, and Supplier Collaboration capabilities. The platform includes more than 450 manufacturing process simulation and more than 80 regional economic models to yield insights that accelerate time to market by 20% while achieving hundreds of millions of dollars in cost savings and decreased CO2 footprint.
Job Summary:
Reporting to the Field Operations Manager, the Principal Marketing Operations Analyst will oversee our marketing automation system (Marketo) and help optimize our marketing technology infrastructure. This role is also responsible for ensuring that processes and tools are set up for our Marketing and Sales teams to achieve optimal, efficient, and scalable results.
As the Principal Marketing Operations Analyst, you are a strategic and data-driven thinker with deep knowledge of the marketing technology stack. You will own the administration of Marketo and its integrations and support day-to-day marketing automation tasks as needed.
Responsibilities:
• Manage system administration of the marketing automation platform (Marketo), including maintenance and troubleshooting, and support Marketo program execution
• Implement process and system efficiencies to improve marketing program and campaign effectiveness and scalability, including program templates, nurture programs, folder structure, etc.
• Optimize Marketo functionality, such as lead acquisition, lead lifecycle, lead scoring processes
• Monitor and maintain data quality within the marketing database, implementing data hygiene and enrichment processes to improve database health
• Provide data and analysis on program and campaign performance to drive improvements
• Provide enablement, guidance, and documentation of MarTech best practices for teams to drive adoption and self-service
• Oversee and support end-to-end marketing intake process via a project management tool
Required Skills/Abilities:
• Excellent problem solving and technical troubleshooting skills
• Excellent written and verbal communication skills
• Strong project management, organizational and analytical skills
• Exceptional attention to detail
• Proactive, self-starter, and able to work independently in a fast-paced environment
Education and Experience:
• Bachelor’s degree required
• 3-5 years relevant marketing experience
• Minimum 3 years of Marketo Experience and Advanced Proficiency Required (certification strongly preferred)
• Deep knowledge of marketing automation best practices, including database management, lead lifecycle, lead scoring, lead handoff, and lead nurture concepts
• Salesforce General Business Knowledge Required
• Proficiency with the following tools preferred: Sales Loft/ 6Sense
• Experience with Triblio, Drift, Vidyard, Sendoso, Zoominfo, and Google Analytics a plus
aPriori Offers:
A team environment where your experience is valued, your voice is heard, and the work that you do makes an impact for our customers and employees.
aPriori offers competitive compensation in a dynamic, growing innovative environment. A competitive benefits package which includes medical, dental, and vision for employees and their dependents, life, disability, flexible spending accounts, 401k match, career-growth opportunities, flexible time, and paid time off benefits – including aPriori days, and more!
CCPA Notice:
https://www.apriori.com/california-privacy-policy/
aPriori considers all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, marital status, domestic partner status, civil partnership, pregnancy, age, military veteran status, or disability.
