Product Designer, First Experience

We’re looking for people who are driven by collaborative and creative environments to develop simple, innovative, and beautifully designed products that customers love to use. You’ll be co-leading our First Experience team: the team that owns user signup, setup, and early adoption. You’re an experienced product designer who has deep empathy for customers and can take on difficult, ambiguous projects where the solution is not clear from the outset. You’re a strategic thinker who can leverage both quantitative and qualitative data to inform your roadmap, and you have a knack for identifying both quick wins and big bets. You thrive on cross-functional collaboration and are excited to partner with engineering, user research, product marketing, product management, and the rest of our amazing design team.

As part of a product-driven and design-led company, you will play a key role in a small team of Product Designers owning core product development, from inception to iteration and post-launch reflection. Asana is helping teams in 190 countries become significantly more productive with our leading work management platform. You will be designing beautiful experiences that make it as simple as possible for millions of users to adopt, use, and benefit from our product, helping us achieve our mission to enable all teams to work together effortlessly.

Asana’s Product Design team is a tight-knit, collaborative group of designers from many different backgrounds who love combining research, data insights, and peer feedback into a user-centered design process. We pride ourselves on having a high Designer to Engineer ratio that enables you to do your best work on a balanced team. 

What you’ll achieve 

• Own and lead the end-to-end design process of net new features and iterations of an award-winning product (read stories on the Asana Design blog)
• Work through product problems from opportunity and definition to shipping features to our customers
• Be actively involved in defining the strategy for your program team, as a key contributor to defining your program’s goals, success metrics, roadmap, and sprint commitments
• Influence the direction of your program by identifying and defining new feature opportunities
• Connect the dots across experiences and teams to create a cohesive customer experience
• Deliver high-quality, polished, delightful, and easy to use design, thinking in terms of design systems, not just screens
• Design and prototype multiple ideas quickly, and connect regularly with customers to validate product directions
• Participate in design critique and present work regularly in product leadership feedback meetings
• Partner closely with engineers as they build and ship solutions
• Experience career growth and personal development with world-class mentorship and development programs

About you

• 6+ years relevant design experience at a high tech, product-driven company 
• Experience designing digital apps and systems; you have built growth or adoption product solutions from scratch and iterated on existing solutions
• Deep understanding of the entire customer journey from first experience, to conversion, and retention
• Demonstrated experience in identifying and executing big bets
• Enjoy mentoring and coaching team members, and leading by example to help other designers adopt best practices
• Clearly communicate design work with solid rationale informed by research and data
• A driven self-starter, experienced in taking ownership of the direction of ambiguous projects.
• Excited about collaborating and building relationships with other teams in the company, including Engineering, Marketing, UXR, and Product Management
• Possess a strong understanding of the product development process, from discovery and problem definition to detailed UX and visual design
• Creative problem-solver who can iterate with low-fidelity sketches of workflows and translate those into beautiful high-fidelity designs using Sketch and Figma
• Able to understand and adhere to a design system, and challenge and contribute to it when necessary
• Strong aptitude for building prototypes at various fidelity using tools like Principle, Framer, Flinto, Keynote, InVision, or HTML/CSS/JS
• Approach problems with curiosity and excitement to learn and grow your skills