The Growth and Traffic Platform is a newly formed team with the vision to drive long term sustainable growth for the Airbnb community. We aim to do this by building best-in-class infrastructure, product, and expertise to support the growth of all Airbnb businesses in the most efficient way.
Airbnb attracts millions of visitors every day, who are exploring options to create their magical trips with us - whether that is in a home, within a community, or new experiences. It is up to the Growth team to deliver on these amazing trips from ideas and planning to travel and repeat visits. We cannot fulfill our mission - to create a world where everyone can belong - without ensuring that a significant part of society is experiencing our products regularly. We want to identify and drive new growth opportunities that bring new users - guests and hosts - to experience Airbnb for the first time, and keep them engaged and inspired for their subsequent travel plans. To do this, we have to understand the different user journeys, find places where there could be friction or opportunity, and build innovative products and marketing campaigns that allow users to experience the best of Airbnb across all relevant businesses. We support these growth aspirations by effectively reaching and communicating with different communities of users at every step of their journey to inform, inspire and drive action.
As a Product Manager, Customer Growth it will be your job to identify and build the growth levers that can help increase our user growth trajectory. Your responsibilities include driving the strategy, development, and execution of bold initiatives focused on improving customer metrics like activation, engagement, retention and reactivation, and evaluate performance against key KPIs. You’ll make use of your strong consumer instincts to conceive of innovative product ideas or experiments to run that are focused on influencing and driving user behavior that have a high likelihood of being successful at scale. You will do this by using your strong data-driven approach to identify the highest potential areas across the product experience, then test variants of those experiences that unlock growth. You have a deep understanding of how various engagement channels work, how best to leverage them in pursuit of growth, and then use a rapid pace of testing, learning, iterating to execute quickly. As a strong leader of your cross-functional pod (engineering, marketing, data science, design), you should be effective at incorporating the input and influencing work across multiple product, marketing and country-specific teams. This role is a special opportunity for someone who enjoys the intersection of Product and Marketing, using design and data to help millions of users experience the magic of Airbnb.