WeWork is hiring a

Product Manager, SEO & Content

New York, United States

We are looking for a motivated, thorough, experienced Product Manager who is passionate about building products that people love. You will join a dynamic and fast-paced environment and work with cross-functional teams to design, build and roll-out products that educate people interested in WeWork & deliver value to WeWork’s existing members.

About the Role

WeWork’s website serves as an excellent vehicle for educating & converting potential customers into WeWork members, helping the company to grow rapidly.  As we expand into new ventures, and new markets, the opportunity is only getting bigger.  While we continue to make improvements to the website itself to better educate potential customers, and help them ultimately find a perfect solution for their needs, we are excited about a greater focus on doing more things to help people discover our offering in contextual locations outside of our experience.  As our SEO & Content product lead, you will be responsible for helping to define, manage, and evolve our SEO & Content strategy in an effort to drive more free, high quality visits to our experiences.  We know that once people step into a WeWork they won’t want to leave - this person will be responsible for helping the right people discover WeWork at the right time.

WeWork Product Managers work directly with dedicated teams of engineers, designers and stakeholders to build and ship out products. We seek energetic, passionate, entrepreneurial people who have worked in agile startup environments and push the boundaries of what’s possible. This position is based out of WeWork HQ in New York City.

We thrive in our work-hard, play-hard culture.  We get serious things done. Then we have fun, and lots of it. If this describes where you want to work, you’ll fit right into our team.


  • Define, manage, and evolve our SEO strategy, roadmap & vision
  • Be responsible for SEO performance, dashboards, and data from other platforms, and use insights to affect product roadmap
  • Identify key structural, technical, & editorial optimizations to improve SEO performance of our core pages
  • Monitor industry trends to identify opportunities & modify strategies
  • Establish strategy, roadmap, & vision for editorial content products
  • Own & evolve internal editorial content platforms, working with partner teams to deliver a world-class set of tools
  • Partner closely with content teams to establish successful content marketing strategy leveraging tools you’re building & optimizing
  • Initiate and manage all cross team or department collaboration and stakeholder work
  • Work directly with engineering and design to ensure our products exceed standards of quality and reflect WeWork’s brand
  • Run our agile process by building a clear product backlog that aligns to the company’s mission while also removing roadblocks


  • 3+ years product management experience, specifically in SEO & editorial content spaces
  • Technical SEO understanding & background
  • Familiarity with 3rd party SEO software & applications (Google Analytics, Search Console, etc.)
  • Experience working with SEO agencies or partners
  • Familiarity with link-building strategies a plus
  • Strong understanding of requirements for successful content marketing strategy
  • Excellent verbal/written communication and presentation skills
  • You have shipped a variety of products and can speak to the process of designing and building them with great detail
  • You have high emotional intelligence to relate the products to customer needs
  • You lead with data and research and not assumptions
  • You are very organized -- you write detailed user stories, maintain your backlog and set clear goals that are shared throughout the organization
  • You work hard, no matter the task assigned; this is not a 9 to 5, we work hard and do whatever it takes to deliver
  • Experience working with JIRA
  • Have a deep understanding of software design, data structures, APIs, etc.

About WeWork

WeWork is the platform for creators, providing more than tens of thousands of members around the world with space, community and services that enable them to do what they love and create their life's work. Our mission is to create a world where people work to make a life, not just a living, and our own team members are central to that goal.

The WeWork team believes deeply in the power of “we” and in the movement we’re a part of. We challenge convention and achieve amazing things through dedication and collaboration. There is a contagious energy in our spaces as we work together toward accomplishing our goals.

Our hunger for building great spaces; empowering startups, freelancers, and small businesses; and connecting interesting people is far from being satisfied. We’re just getting started, and our journey gets increasingly exciting as more team members join the movement! Below are the values that guide who we are and everything that we do. 


We do what we love and are connected to something greater than ourselves.


We are creators, leaders and self-starters. We try new things, we challenge convention, and we’re not afraid to fail.


We are genuine to our brand, mission and values. We’re not perfect and we don’t pretend to be. We are, though, always honest and as transparent as we can be. 


We never settle. We get sh*t done and we get it done well. We’re persistent and knock down walls—literally if we have to.


We are grateful for each other, our members, and to be part of this movement. We don’t take success for granted. We’re happy to be alive.


We are in this together. This is a team effort. We always look out for one another. We value empathy; we know we’re all human, and know we can’t do any of this alone.