Fuse Universal is hiring a

Product Marketer

London, United Kingdom

We are Fuse Universal - a fast-growing learning technology company based in the heart of London’s tech hub, Shoreditch.

With our unique learning platform, we are redefining the way people and organisations learn and communicate. With a $20m funding round recently completed and with 120+ client organisations, including the likes of Spotify, Adidas, Vodafone & Ogilvy already onboard, we are creating a culture for more than 100 employees that is friendly, open, energetic and innovative.

As well as our successful commercial business, we are proud of our charity Fuse School which is transforming the secondary school education curriculum into high quality bitesize videos, free for all to access. With over 20 million views and 150,000 subscribers, democratising access to education is at the heart of Fuse.

This is a great opportunity to join our mission and help us to create the next generation of learning systems for everyone.


About this role


We are looking for a Product Marketer to join the Marketing team at Fuse Universal. Reporting directly to the Head of Marketing, you will collaborate extensively with product, R&D, sales and marketing teams to ensure a consistent understanding of our customers across the organisation. You will also be responsible for shaping our messaging and positioning to customers and the wider marketplace.

This is a new role at Fuse, so there is a lot of freedom to shape it and make it your own, but what is it likely to involve?


Market Research

  • Identifying target customers, their needs, buyer journey and how our products meet those needs
  • Conducting market and competitive analysis
  • Consistently communicating strategic insights with relevant internal teams

Positioning and Messaging

  • Developing product positioning and messaging that resonates with our target audience and clearly articulates our product’s differentiation
  • Conducting customer research to inform messaging and develop case studies

Customer Marketing

  • Developing and implementing programs that drive customer demand, engagement, retention and referrals
  • Evaluating the effectiveness of marketing programs on an ongoing basis
  • Collaborating with the product team to create content that helps customers to understand and get the most out of our products

Sales Enablement

  • Working closely with sales teams and developing content, assets, and tools including presentations, webinars, and competitive briefs
  • Briefing the sales team on product positioning and market trends

Requirements

The ideal applicant for this role has:

  • Outstanding written and verbal communications skills with ability to translate complex ideas into simple, persuasive explanations and messages.
  • An ability to collaborate and work effectively with different teams and with external stakeholders.
  • Confidence collecting, analysing, and using quantitative and qualitative datasets.
  • A strong bias for action and experience working in start-ups/scale-ups (particularly in a B2B context).


It would also be awesome if you have experience:

  • Developing and delivering training materials or product-focused webinars.
  • Working with any of these tools: Mixpanel, Gainsight, Salesforce or HubSpot.

Benefits

Competitive salary

25 days holiday (plus and extra day off on your birthday)

Private Healthcare

Cycle to Work scheme

Company pension

Time to work with our education charity, Fuse School

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