Strava is hiring a

Product Marketer

Denver, United States


EMPLOYER NAME:
 Strava, Inc.

 POSITION LOCATION:  San Francisco, CA

 POSITION AVAILABLE:  Product Marketer

 MINIMUM REQUIREMENTS: Bachelor’s degree or foreign equivalent in Business Administration or a related field, plus 1 year of experience in the job offered or a related position

 DESCRIPTION: Execute market analysis, quantitative analysis, qualitative feedback, and strive to represent the voice of the athlete internally when working with Product Management, Design and Engineering. Work closely with co-workers in many cross-functional teams, including Leadership, Product Management, Design, Engineering, PR and Brand to drive the execution of product launches and ongoing adoption of critical products in the portfolio. Assist in go-to-market execution, including positioning, communication of value proposition, creative launch strategy, PR and partner materials. Execute A/B test across various channels, messaging, segmentation, targeting, and promotions. Focus on product adoption and usage rates by assisting in driving post-launch product changes, creating market facing programs and providing effective product launch support to sales and partners. Execute management’s campaigns designed to acquire, engage and win back athletes.

 

SKILLS REQUIRED:  

  • Knowledge of the app market, including competitive landscape, business models, and growth rates
  • Knowledge of the cycling industry
  • Working knowledge of CRM tools, such as in-app messaging and notifications
  • Experience with lifecycle messaging programs, channel marketing, campaign creation, copy editing, conversion rates and localization of content
  • Experience in data analysis via business intelligence tools
  • Experience in qualitative research, including writing surveys, conducting / observing interviews, and synthesizing information

CONTACT: Please send resume to Strava, Inc. at 500 3rd St. #110 San Francisco, CA. 94107


Strava is an equal opportunity employer.  In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, pregnancy or pregnancy-related condition, marital status, height and / or weight.