Asana is hiring a

Product Marketing Lead, Core

San Francisco, United States

The Asana marketing team is focused on driving growth and building a brand that customers love. We focus not only on acquiring users, but also on creating content and campaigns that nurture existing teams and drive them to upgrade. Our team is growing rapidly, and includes team members focused on product marketing, content creation, partnerships, ads, and lifecycle marketing.

We’re looking for a senior product marketing leader to help shape and drive our product and go-to-market strategies. As the Product Marketing Lead, Core, you will define Asana’s product marketing vision and strategy for core products and empower the team to work across product, sales, and marketing to implement it.

You’ll lead, mentor, and grow a talented team of PMMs responsible for identifying and sizing target markets, developing clear positioning and messaging, launching new products and solutions, enabling sales (both self-serve and enterprise), and executing programs to drive pipeline and revenue.

Sound like you? We can’t wait to have you on board.

What you’ll achieve

  • Establish programs to gather customer and market insights that drive our product strategy for core products
  • Guide all product positioning and messaging for core products
  • Develop, lead, and support go-to-market strategies
  • Develop processes to understand customer use cases, package those insights, and promote them in a way that drives customer adoption
  • Lead, grow, and mentor a team of world-class product marketers

About you

  • Have 12+ years of experience including at least 5 years experience leading and scaling product marketing teams
  • B2B software experience
  • History of productive collaboration with product and sales
  • Exceptional written and verbal communication skills
  • Strong critical and analytical thinking skills
  • Proven ability to lead and influence cross-functional teams

 

About us

At Asana, we're building a better way to work, fueled by transparency, inclusion, and technology that is a force for positive change. Asana is a work management platform that helps teams orchestrate their work, from daily tasks to strategic initiatives, so they can move faster and accomplish more with less. For the past 5 years, we've been named a top workplace, including top 10 Great Place to Work Best Small & Medium Workplaces, #1 Fortune Best Workplace in the Bay Area for four years in a row, #8 Fortune Best Workplaces for Women, #14 Glassdoor Best Place to Work, and one of Ireland's Best Workplaces. With offices all over the world, we are always looking for curious, collaborative, and mission-driven people to help us enable the world’s teams to work together effortlessly.

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, citizenship, socioeconomic status, disability, and veteran status.

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