Product Marketing Manager - Accounting & Finance

We are seeking a Product Marketing Manager to lead product marketing and digital marketing strategy for our Accounting & Finance vertical. This individual will focus on B2B strategic marketing and sales enablement efforts that promotes awareness and the benefits of our suite of accounting and finance educational tools.

QUALIFICATIONS

 Minimum Education Required

• Bachelor’s degree in marketing, business, communications, or a related field required; master’s degree preferred

Minimum Required Experience

• 7 years of experience in a similar role leading digital, marketing strategy
• Demonstrable B2B marketing experience, including sourcing and qualifying leads, sales enablement activities, account-based marketing (ABM), content marketing, event support and management, and managing ambassador/affiliate marketing programs
• Deep experience in SEO and SEM practices; strong experience with social media marketing and content creation preferred

JOB DUTIES (including but not limited to)

Campaign Prep & Misc. (70%)

• Produce compelling and effective email and digital marketing campaigns
• Oversee SEO and SEM strategy for assigned verticals
• Manage the strategy of social media content creation
• Manage the forum marketing strategy
• Create and regularly measure and report on marketing metrics
• Own assigned pieces of the UWorld marketing plan
• Recommend and edit necessary collateral to support product offerings
• Enforce UWorld brand standards

Marketing Strategy (20%)

• Define an annual B2B product marketing strategy and calendar
• Serve as the embedded product marketing specialist for assigned the Accounting & Finance vertical
• Define and refine product differentiators and market positioning
   

Market Research (10%)

• Perform comprehensive, detailed market research on target market(s) including competitive analyses
• Define buyer personas, target markets, and how buyers consume their media and make decisions
• Outline buy cycles
• Recommend product pricing
• Report on industry trends and recommend actions to position UWorld ahead of competition
   

Required Knowledge, Skills, and Abilities

• Exceptional market research and reporting skills
• Ability to define and report metrics of success
• Superior organizational and self-motivation skills
• Familiarity with marketing automation tools and platforms
• Excellent written, verbal, and interpersonal skills
• Ability to work well within a team environment with competing priorities
• Ability to react in a constructive manner to direct feedback and constructive criticism

Benefits

Compensation and Benefits

• Competitive compensation (contingent on experience)
• Paid time off (based on sliding scale according to hire date), parental leave, bereavement, and 8 hours of volunteer time
• A generous paid holiday schedule that includes the entire week of Christmas
• Comprehensive benefits package (medical, vision, dental, life, disability and pet insurance)
• 401(k) plan for retirement with 5% employer matching (eligibility after 90 days of employment)
• Annual professional and career development opportunities available
• Relaxed work environment that offers flexibility to work remotely 1 day per week
• Social Committee that offers an inclusive environment to get to know coworkers in a fun way
• Daily on-site group fitness classes

"At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know."