Planday is hiring a

Product Marketing Manager

Copenhagen, Denmark

Despite every challenge 2020 could possibly present, here at Planday we have continued to grow from strength to strength. Building on the back of a leading SaaS product which has empowered and assisted shift workers for over a decade, what we do has become particularly relevant in the new age of distanced-managed employment and medical mobilization.

To continue our growth trajectory into the hopefully happier, healthier waters of 2021 and beyond, we are looking for a Copenhagen-based Product Marketing Manager who will occupy the 'hot spot' between Marketing, Sales and Engineering. Joining Oliver Brunchmann in our expanding Product Marketing division, in this role you will work to understand the commercial potential of new Planday features and products, and build strong go-to-market plans to get these out to our customers.

In this global, high-impact role, you will:

  • Research buyers, competitors, segments and industry verticals, driving actionable commercial insights and product development directions from your findings
  • Play a key role in winning deals for Planday, by understanding and evangelizing the niche for our product(s) around the world and creating engaging and effective marketing content, campaigns and sales tools for their launch
  • Train and support Planday's sales team and partners, and establish a framework for housing of Planday's Product Marketing resources and materials

Please note that, due to COVID-19 considerations, at this time we are forced to give preference to candidates already located within Denmark, and ideally already living in (or able to easily relocate to) Copenhagen.


As our ideal candidate, you possess:

  • At least 3+ years of experience within Product Marketing or Product Management in the software/SaaS industry, and preferably from a high-growth start-up environment
  • Experience working closely with/between product management, engineering, sales and marketing functions; and having defined and executed go-to-market strategies in this space
  • Full professional working proficiency in English, Planday's global business language (any of our market specific languages would be an added bonus)
  • An orientation towards collaboration, relationship building and shared learning, with the ability to inspire cross-functional teams and present with confidence to a broad range of audiences
  • An analytical approach; listening and critical thinking skills; and an empathetic understanding of customer needs


Product Marketing is a new and growing focus in Planday and you will be part in defining the “what” and “how” things are done. You will shape the future of this Planday function, and this leaves a unique amount of room for the individual.

Whether on bike, foot or with Metro, you will love your commute to our new HQ in central Copenhagen. It is a jewel, and just a great place to spend time together. Here, you will find a truly international working environment, where having fun is taken very seriously: whether as part of the wine club, Thursday's get-together or the employee association. We can't wait to hear from you!