Aurora Innovation is hiring a

Product Marketing Manager

Mountain View, United States

Who We Are

Aurora (Nasdaq: AUR) is delivering the benefits of self-driving technology safely, quickly, and broadly. Founded in 2017 by experts in the self-driving industry, Aurora is revolutionizing transportation – making it safer, increasingly accessible, and more reliable and efficient than ever before. Its flagship product, the Aurora Driver, is a platform that brings together software, hardware, and data services, to autonomously operate passenger vehicles, light commercial vehicles, and heavy-duty trucks. Aurora is partnered with industry leaders across the transportation ecosystem including Toyota, Volvo, PACCAR, Uber, Uber Freight, FedEx, and U.S. Xpress. Aurora tests its vehicles in the Bay Area, Pittsburgh, and Texas and has offices in those areas as well as in Bozeman, MT; Seattle, WA; Louisville, CO; and Detroit, MI. To learn more, visit

Aurora hires talented people with diverse backgrounds who are ready to help build a transportation ecosystem that will make our roads safer, get crucial goods where they need to go, and make mobility more efficient and accessible for all. We’re searching for a Product Marketing Manager.

The Product Marketing team is tasked with exciting, educating and energizing customers, partners and community influencers with simple and compelling product stories that showcase how Aurora is delivering on our mission to deliver the benefits of self-driving transportation.

We deeply understand the market, our customers and our products to define a product narrative that is memorable and engaging, elevates Aurora’s presence in the market, connects with customers and shows how we will change the world through authentic, creative and innovative storytelling.

In this role, you will

  • Participate in the crafting of Product Narratives to communicate what we are building in service of our mission, the outcomes we deliver to our customers, why it’s awesome, and how we are competitively placed to win.
  • Actively excite the market by romancing the product truth to entice people to engage, learn more and gain confidence in self-driving technology.
  • Influence our Product Strategy by providing product teams with distilled and prioritized market and competitive intelligence, customer profiles and desired roadmap elements to aid in product investment decisions.
  • Build strong partnerships and collaborate across the company to capture viewpoints and perspectives ahead of driving alignment behind a common and consistent set of information.
  • Build up Ideal Customer Profiles to capture critical information about our key audiences to ensure we are messaging and connecting with them in ways that resonate and drive engagement.
  • Engage across the Marketing and Communications team to connect and engage with our audiences via our external facing channels. 
  • Drive the Aurora Horizon commercial GTM launch plan, crafting and collating key messages to align to major milestone moments and aligning internal stakeholders.
  • Maintain a set of product level competitive intelligence and market needs assessments to influence product strategy and messaging.
  • Lead the Aurora Connect product marketing, engaging with engineering, product and commercial teams to craft the narrative, build market facing messaging and customer ready product educational assets.

What we are looking for:

Product marketing is a diverse discipline, we look for you to either have these skills, have transferable skills from other experiences or be able to demonstrate you can deliver the outcomes these skills provide. You also do not need all of them, if you can do all of this, what will you learn!

Required Qualifications

  • Work across technical and commercial teams to gather perspectives, inputs and details and then distill into engaging messages.
  • Capture product truth and customer experiences to educate what a Day In The Life looks like for Aurora customers. 
  • Write customer ready messages to excite, energize and educate our audiences via formal and informal communication channels.
  • Be able to prioritize work items and drive outcomes against timelines.
  • Have a passion for the Autonomous Vehicle industry and be excited to be a part of launching the first commercial self-driving trucking lane.
  • Understand the process of launching a new product to market and aligning key teams and GTM activities.

Desirable Qualifications 

  • Previous experience in the AV, transport, automotive or freight industries.

The base salary range for this position is $108,000 - $162,000.  Aurora’s pay ranges are determined by role, level, and location. Within the range, the successful candidate’s starting base pay will be determined based on factors including job-related skills, experience, qualifications, relevant education or training, and market conditions. These ranges may be modified in the future. The successful candidate will also be eligible for an annual bonus, equity compensation, and benefits.



Working at Aurora

At Aurora, we bring together people with extraordinary talent and experience united by the strength of our values. We operate with integrity, set outrageous goals, and continue to build a culture where we win together—all without any jerks.

We have offices in 8+ locations across the United States. We offer a competitive benefits package to qualifying employees. Our Career Page includes everything you need to know about working at Aurora.

At the core of everything we do is our commitment to safety. Building best-in-class self-driving technology will take time, and we believe that each employee at Aurora has a role in contributing to safety, every step of the way. Aurora expects commitment to our safety policies from every employee, and seeks candidates who take an active responsibility, can contribute to building an atmosphere of trust, and invest in the organization’s long-term success by prioritizing working safely, no matter what.

We believe that self-driving technology has broad benefits – including an increase in safety and access to transportation – and to achieve those benefits, we want and need a workforce with diverse experiences, insights, and perspectives; said another way, a workforce that reflects the communities and people our technology will benefit. You can find all the latest news on our Blog

Individuals seeking employment at Aurora are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, pregnancy status, parent or caregiver status, ancestry, political affiliation, veteran and/or military status, physical or mental disability, or any other status protected by federal or state law. 

For California applicants, information collected and processed as part of your application, and any job applications you choose to submit is subject to Aurora’s California Employment Privacy Policy.

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