The Pokémon Company International is hiring a

Product Marketing Manager (Bilingual Japanese/English)

Bellevue, United States

Get to know The Pokémon Company International

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.

Learn more online at and And check out Twitter (, LinkedIn (émon), YouTube (, and Instagram (

Get to know the role

  • Job Title: Product Marketing Manager (Bilingual Japanese/English Required)
  • Job Summary: Product Marketing Managers work with the Manager, Apps Product Marketing and the wider Apps Product Marketing team to develop and execute go-to-market plans and live operations for Pokémon apps, such as , Pokémon UNITE, and Pokémon Masters. Collaborate closely with a cross-functional team of internal stakeholders, vendor and agency partners, and counterparts at global partner organizations to facilitate streamlined communication, ensure alignment on marketing plans, and ensure flawless execution.
  • FLSA Classification (US Only): Exempt
  • People Manager: No

Note: We are hiring for a Level 2 or Level 3 Product Marketing Manager

What you'll do (Level 2)

  • Assist in the development and sharing of creative materials, including creative
    assets spanning marketing channels such as web, social, PR, and paid media.
  • Assist in the maintenance of marketing calendars, ensuring milestones are up to 
    date and communicated to key stakeholders.
  • Assist in the preparation of user research and surveys.
  • Assist in general coordination the Marketing team and business partners, both 
    internal and external.
  • Assist in the creation of campaign performance reports.
  • Organize review packages of various marketing assets for internal / external 
    feedback and approval.
  • Document decisions with meeting notes, following up on action items as required.
    Maintain financial and statistical information such as budget spreadsheets and a
    marketing database.
  • Assist with promotional activities such as sample requests for PR and Influencers
  • Help to identify marketing trends and key opportunities for innovation.

What you’ll do (Level 3)

  • Collaborate with internal teams and global partners, including counterparts at The Pokémon Company’s Tokyo office, to develop go-to-market plans and campaigns to support the launch and ongoing liveops of mobile games.
  • Support new game development projects by being a point of contact between The Pokémon Company’s Tokyo office, the game developer, and internal stakeholders.
  • Collaborate with game development teams to understand and guide the product vision, with the goal of creating an engaging customer experience throughout the entire product lifecycle.
  • Work with the agencies on the planning, approval, and execution of omnichannel marketing campaigns.
  • Coordinate with the The Pokémon Company’s Tokyo office to ensure alignment on product and marketing direction and keep internal channel leads informed with the latest product information to successfully build and execute marketing plans.
  • Research, analyze, and report on key metrics and industry trends. Ensure campaign performance is measured, analyzed, and shared with partners.
  • Build strong relationships with both internal teams and international partners.                 

 What you'll bring (Level 2)   

  • Bilingual and bi-cultural with strong written and verbal business communication proficiency in both English and Japanese. Solid understanding of Japanese culture and business customs.
  • Experience working with multinational corporations in the video games or entertainment industries, including Japan and the USA, is a plus.
  • Demonstrated consumer marketing experience, with a customer-centric approach in executing marketing plans.
  • Demonstrated program management skills to oversee and support the creation and
  • implementation of launch and sustainment marketing activities, and the ability to problem-solve where needed. 
  • Excellent project management skills and the ability to oversee multiple projects with various key stakeholders.
  • Outstanding communication skills. The ability to work across teams and communicate. marketing goals/results at a team, executive, and company level.
  • Ability to adapt to changing deadlines, emerging needs, policy changes, and the variety of nuances that can happen in product development.
  • Organized and process-oriented with proven ability to manage multiple projects at once.
  • Experience of working with external partners.
  • While passion for the Pokémon brand is a plus, it is not required.  A willingness to learn more about the brand is a must.
  • Proficiency in Microsoft Office Suite
  • Three (3) to four (4) years of related professional experience.
  • Bachelor’s degree required

What you’ll bring (Level 3)

  • Bilingual and bi-cultural with strong written and verbal business communication proficiency in both English and Japanese. Solid understanding of Japanese culture and business customs.
  • Experience working with multinational corporations in the video games or entertainment industries, including Japan and the USA, is a plus. 
  • Strong project coordination skill with proven ability to drive results. Proven problem solver, able to discern the crux of an issue, and use good judgment in recommending practical solutions.
  • Strong relationship building skill to manage proactive, prompt, and accurate communications with multiple stakeholders across organizations.
  • Ability to operate at a strategic level to define new market opportunities and assess product-market fit but also to work tactically to drive projects to successful completion.
  • Eagerness to learn about the brand in depth is required. Passion/interest in Pokémon brand is a plus.
  • Experience working in video game or mobile app marketing is a plus.
  • Experience in data analytics to drive app performance is a plus.
  • Proficiency in MS Office products (Excel, PowerPoint, etc.).
  • A proven track record of career progression.
  • 5-7 years of related professional experience.
  • Bachelor’s degree required

How you’ll be successful

  • Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
  • Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities supported by data analysis.  
  • Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
  • Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve. 
  • Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.  
  • Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What to expect 

  • An employee first culture
  • Company events that celebrate the spirit of Pokémon
  • Competitive cash-based compensation programs
  • Base salary range: For this role, Level 2 new hires generally start between $82,000 - $96,900.00 The full range is $82,000 - $122,000. For Level 3, new generally start between $102,000 - $120,650. The full range is $102,00 -$152,000. This range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and professional experience uniquely. 
  • 100% employer-paid healthcare premiums for you 
  • Generous paid family leave 
  • Employer-paid life insurance 
  • Employer-paid long and short-term income protection insurance 
  • US Employees: 401k Employer Matching 
  • UK/IRE Employees: Pension Employer Contributions 
  • Fitness reimbursement 
  • Commuter benefit 
  • LinkedIn learning 
  • Comprehensive relocation package 
  • Hybrid work environment 

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

#LI-Hybrid #LI-CK1

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