LinkedIn is hiring a

Product Marketing Manager - Consumer (B2C)

San Francisco, United States

Title: Product Marketing Manager - Consumer (B2C)

Location: This role will be based in either the San Francisco or Mountain View offices.

The Role:

LinkedIn was built to help professionals achieve more in their careers, and every day millions of people use our products to make connections, discover opportunities and gain insights. Our global reach means we get to make a direct impact on the world’s workforce in ways no other company can. We’re much more than a digital resume – we transform lives through innovative products and technology.

We are looking for product marketers who are passionate, strategic, and customer-obsessed to join our consumer marketing teams, which include Growth & Engagement, Consumer Experience, Premium, ProFinder, Small Business, and Careers. On any of these teams, you will play a pivotal role in shaping LinkedIn’s roadmap through competitive insight, product positioning, go-to-market strategies and the execution of key launches that push our brand forward.

To get the most from LinkedIn, members need to believe in the power of relationships to make them more productive and successful. The job of a Consumer Product Marketer is to ensure that LinkedIn is a valuable and engaging platform for all 500M+ members. Are you ready to join a world-class marketing team that is fun and helps professionals all over the world? Come help us change the world.


  • Work with a cross-functional team of product managers, data scientists, designers, and engineers to build and launch products globally - from positioning & messaging, to go-to-market strategy, to launch-day execution
  • Own member and product insights: Go deep on understanding LinkedIn members and how they engage across LinkedIn. Build data-driven, actionable insights that inform product strategy
  • Amp up our existing digital marketing channels (email, push, social) and test new channels to increase engagement with LinkedIn’s products among our target segments

Basic Qualifications:

  •  BA/BS degree
  •  4+ years of relevant requisite experience

Preferred Qualifications:

  • Proven track record of developing, executing and scaling high impact, multi-channel go-to-market efforts
  • Experienced in life cycle marketing strategy and execution
  • Experience using market research to inform product development strategies
  • A combination of analytical and creative abilities
  • Ability to work autonomously, focusing on key outcomes amidst competing priorities and tight deadlines
  • Ability to manage and influence across highly cross-functional teams
  • Development and management of multi-million dollar marketing budgets

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