Asana is hiring a

Product Marketing Manager - Growth and Adoption

San Francisco, United States

The Asana marketing team is focused on driving growth and building a brand that customers love. We focus not only on acquiring users, but also on creating content and campaigns that nurture existing teams and drive them to upgrade. Our team is growing rapidly, and includes team members focused on product marketing, content creation, partnerships, ads, and lifecycle marketing. 

We’re looking for a product marketing manager to help shape and drive our product and go-to-market strategies. As the Product Marketing Manager, Adoption & Growth, you will define Asana’s product marketing vision and strategy to drive adoption and growth and work across product, sales, and marketing to implement it.

You will be responsible for identifying and sizing target markets, developing clear positioning and messaging, launching new products and solutions, enabling sales (both self-serve and enterprise), and executing programs to drive pipeline and revenue.

Sound like you? We can’t wait to have you on board.

What you’ll achieve

  • Analyze product and customer data to inform adoption and growth product and marketing strategies 
  • Develop A/B testing plan to test hypotheses and measure incremental revenue impact
  • Guide all product positioning and messaging for adoption and growth products
  • Develop, lead, and support go-to-market strategies for major product launches
  • Develop processes to understand customer use cases, package those insights, and promote them in a way that drives customer adoption

About you

  • Have 5-8 years of experience including 1 to 2 year PMM experience
  • B2B software experience
  • History of productive collaboration with product and sales
  • Exceptional written and verbal communication skills
  • Strong critical and analytical thinking skills
  • Proven ability to lead and influence cross-functional teams
  • Quantitative and qualitative analysis skills that support business decisions
  • Experience with multivariate and A/B testing

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. More than 75,000 organizations and millions of users rely on Asana, including AirAsia, AllBirds, Grab, KLM Air France, Kohl’s, Sephora, Traveloka, and Viessmann. Asana has been named a Top 5 Best Workplace and the #1 Best Workplace in the Bay Area by Fortune three years in a row, and one of Glassdoor’s and Inc.’s Best Places to Work. With nine global offices, including a San Francisco headquarters and flagship offices in Dublin, New York, Sydney, and Tokyo, Asana is always looking for curious, collaborative, and mission-driven people to help us enable the world’s teams to work together effortlessly.

Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, citizenship, socioeconomic status, disability, and veteran status, and we'd love to learn about what you can add to our team.

 

About us

At Asana, we're building a better way to work, fueled by transparency, inclusion, and technology that is a force for positive change. Asana is a work management platform that helps teams orchestrate their work, from daily tasks to strategic initiatives, so they can move faster and accomplish more with less. For the past 5 years, we've been named a top workplace, including top 10 Great Place to Work Best Small & Medium Workplaces, #1 Fortune Best Workplace in the Bay Area for four years in a row, #8 Fortune Best Workplaces for Women, #14 Glassdoor Best Place to Work, and one of Ireland's Best Workplaces. With offices all over the world, we are always looking for curious, collaborative, and mission-driven people to help us enable the world’s teams to work together effortlessly.

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, citizenship, socioeconomic status, disability, and veteran status.

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