LinkedIn is hiring a

Product Marketing Manager, Sales Solutions

San Francisco, United States
Full-Time

Do you want to work with a world-class team to bring economic opportunity to every professional in the world? We are looking for a Product Marketing Manager to join the LinkedIn Sales Solutions team and help us launch a brand new product. This is a rare opportunity for an excellent communicator who is passionate, strategic, and customer-obsessed.

As a Product Marketing Manager, you will play a key role in defining and implementing the go-to-market strategy of this new product and nurturing its long term success. You’ll also tap into the voice of the buyer to inform the go-to-market plan and the product roadmap.

The ideal candidate will have the right balance between being a highly analytical problem solver and a creative, out of the box thinker. We’re excited about marketers who have a strong results orientation and know how to create value in a small, fast paced and high performing team. This person isn’t afraid to work autonomously and make things happen. S/he will work cross-functionally to ensure we have the right positioning, go-to-market and monetization strategies across the owned and paid channels - and stay on top of the execution of those strategies. S/he also thrives on building cross-functional partnerships, and enjoys rallying the organization around his/her vision and goals.

Responsibilities:

· Inform strategic decisions about the go-to-market strategy by leveraging qualitative and quantitative research

· Develop messaging and positioning against other products

· Build the go-to-market strategy and quarterback the product launch, ensuring we have the right mix of content and channels to drive awareness, consideration and purchase

· Partner with our sales training team on the field sales enablement plan

· Leverage customer testimonials and case studies to accelerate adoption

· Establish success metrics for the new product and track our progress against them

· Define sales and marketing programs to nurture success of the product post-launch

· Leverage qualitative and quantitative research – including customer feedback - to inform future product feature development

Basic Qualifications:

· BA/BS degree

· 4+ years of Product Marketing experience

Preferred Qualifications:

· MA/MBA degree

· Experience working at a top management consulting firm

· Excellent communication and relationship-building skills

· Strong project management experience

· Ability to operate autonomously in a fast-paced environment

· Experience with marketing enterprise sales software and/or SaaS

· Experience in life cycle marketing strategy and execution

· Ability to develop winning creative expression with internal and external partners

· Experience interpreting qualitative and complex quantitative market research to drive strategy

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