We are open to applications from: United Kingdom, Serbia, France, Portugal, Denmark and Austria.
Better Collective is a leading sports betting media group that provides users with educational content, bookmaker information, and betting tips. Our mission is to make sports betting and gambling entertaining, transparent, and fair. As part of our continued growth, we are expanding our esports vertical and looking for a talented Programmatic Integration Senior Specialist to join our team.
We are seeking a highly skilled and motivated Senior Programmatic Integration Specialist to drive our programmatic revenue growth in the esports sector. It is essential that the ideal candidate has experience working with publishers and an understanding of publisher-side operations. This experience will be crucial in developing and executing strategies that maximize revenue from programmatic ad sales across our esports platforms.
Key Responsibilities:
Technical Integration and Implementation:
Perform hands-on tasks related to various SSPs (Supply-Side Platforms) including setup, communication, and data analysis.
Manage and optimize placement IDs and ad tags to ensure proper ad delivery and revenue maximization.
Troubleshoot and resolve technical issues related to ad serving and integrations.
Collaborate with the development and product teams to implement and test new ad technologies and formats.
Revenue Optimization:
Manage and optimize programmatic advertising campaigns to maximize revenue and yield.
Monitor and analyze performance metrics to identify trends, opportunities, and areas for improvement.
Implement and test new ad formats, targeting strategies, and monetization techniques.
Strategy Development:
Develop and execute programmatic revenue strategies tailored to the esports vertical.
Stay up-to-date with industry trends, emerging technologies, and best practices in programmatic advertising, esports, and publisher environments.
Partnership Management:
Collaborate with ad tech partners, demand-side platforms (DSPs), and supply-side platforms (SSPs) to enhance ad performance.
Negotiate and manage relationships with programmatic buyers and partners to ensure optimal revenue outcomes.
Cross-functional Collaboration:
Work closely with the sales, marketing, and product teams to align programmatic initiatives with overall business goals.
Provide insights and recommendations to the content and editorial teams to optimize ad placements and user experience.
Reporting and Analysis:
Generate detailed reports on programmatic performance, including revenue, fill rates, and CPMs.
Present findings and recommendations to senior management and stakeholders.
