BetterUp is hiring a

Public Relations Lead

San Francisco, United States

BetterUp is hiring a storyteller and PR hacker to drive brand awareness, thought leadership, and demand through effective market communication.

A successful BetterUp Public Relations Lead is goal-oriented and driven professional who is passionate about helping others realize their full potential through professional development, enterprise learning, and positive psychology.


RESPONSIBILITIES

  • Develop a marketing communications plan including strategy, goals, budget and tactics
  • Develop media relations strategy, seeking high-level placements in broadcast and online media
  • Drive annual PR calendar including thought leadership, product announcements, trend jacking, publicity, and events.
  • Proactively pitch story angles and secure top-tier press and media coverage across HR, lifestyle, and business outlets
  • Identify, evaluate, and recommend sponsorship and partnership opportunities, speaking opportunities, strategic collaborations, and product placement – including charitable giving and contributions.
  • Develop and execute social and emerging media strategies
  • Leverage existing media relationships and cultivate new contacts within business and industry media
  • Manage media inquiries, interview requests, and analyst briefings/inquiries
  • Create content for press releases, byline articles and keynote presentations
  • Monitor, analyze and communicate PR results on a quarterly basis
  • Build relationships with thought leaders to grow industry awareness
  • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them