Netskope is hiring a

Regional Marketing Manager - SAARC

About Netskope

Today, there's more data and users outside the enterprise than inside, causing the network perimeter as we know it to dissolve. We realized a new perimeter was needed, one that is built in the cloud and follows and protects data wherever it goes, so we started Netskope to redefine Cloud, Network and Data Security. 

Since 2012, we have built the market-leading cloud security company and an award-winning culture powered by hundreds of employees spread across offices in Santa Clara, St. Louis, Bangalore, London, Melbourne, and Tokyo. Our core values are openness, honesty, and transparency, and we purposely developed our open desk layouts and large meeting spaces to support and promote partnerships, collaboration, and teamwork. From catered lunches and office celebrations to employee recognition events (pre and hopefully post-Covid) and social professional groups such as the Awesome Women of Netskope (AWON), we strive to keep work fun, supportive and interactive.  Visit us at Netskope Careers. Please follow us on LinkedIn and Twitter@Netskope.

About the Position:

The Regional Marketing Manager, SAARC is responsible for the development, planning and execution of field marketing activities in the SAARC region. The Regional Marketing Manager (RMM) is a key member of the APJ Marketing team as well as the SAARC regional team and will support the SAARC Sales and Business Development teams with lead generating activities and campaigns that focus on identified target accounts, key industries, regional growth opportunities. The role reports to the Senior Director, Marketing APJ

The RMM will prioritize, plan, budget, evangelize, and execute SAARC regional marketing activities and events, they will work alongside Regional Sales as well as the APJ and WW marketing team to target high-value prospects via specific marketing activities. As well as build and accelerate pipeline in the SAARC region, ensure corporate marketing activities are utilized in the region, communicate field sales needs back to HQ and build regional plans that link corporate marketing campaigns to a regional focus. 

Responsibilities:

  • Work with Regional Sales leadership team and the Sr. Director, Marketing APJ to create/implement a marketing plan in line with regional sales team and corporate marketing performance targets and objectives.
  • Own, drive, and manage regional budget, marketing campaigns & programs, and event execution within SAARC region to build net new prospects and pipeline as well as acceleration current pipeline in region.
  • Create diversified demand generation programs which target net new prospects as well as existing customers with strong pre- and post-program engagement plans.
  • Maintain daily interaction with the SAARC field sales and engineering teams, and other cross-functional teams, to build and communicate marketing field programs.
  • Activities that may be included but not limited to custom virtual and live events, webinars, executive conferences/roundtables, networking events, third party conferences, customer (account) specific programs, digital advertising, collateral creation, engagement with local customers and liaising with the global PR team on local awareness and editorial opportunities.
  • Deliver strong campaign and event ROI via sales pipeline acceleration and new lead capture against time/budget targets and key internal metrics.
  • Leverage your hands-on SFDC and Marketo (or similar marketing automation tool) experience to create and report on marketing activities, help establish and track measurable response rates, conversion rates, pipeline, and ROI for all programs. 
  • Manage relationships with third party vendors, external contractors and agencies for creative services, material manufacture and shipping and on-the-ground logistics.

Requirements:

  • 5-7+ years of experience in field marketing and/or demand generation roles
  • Strong verbal and written communication skills
  • Data-driven, creative critical thinker with strong communication, time management, organisation, and planning skills
  • Demonstrated knowledge of developing and executing inbound and outbound demand generation programs
  • Demonstrated proficiency in relevant software applications including Marketo (or similar marketing automation), Splash, Knak, MS Office and other business software as well as
    Salesforce.com
  • Strong familiarity with sales and marketing operations, including dashboard reporting and key campaign metrics
  • Basic understanding of cloud security and ability to grasp new security concepts

Education and Travel:

  • Bachelor’s degree
  • Travel within region (30% +/-) required
 
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Netskope is committed to implementing equal employment opportunities for all employees and applicants for employment. Netskope does not discriminate in employment opportunities or practices based on religion, race, color, sex, marital or veteran statues, age, national origin, ancestry, physical or mental disability, medical condition, sexual orientation, gender identity/expression, genetic information, pregnancy (including childbirth, lactation and related medical conditions), or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate.

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