About the Position:

The Regional Marketing Manager, SAARC is responsible for the development, planning and execution of field marketing activities in the SAARC region. The Regional Marketing Manager (RMM) is a key member of the APJ Marketing team as well as the SAARC regional team and will support the SAARC Sales and Business Development teams with lead generating activities and campaigns that focus on identified target accounts, key industries, regional growth opportunities. The role reports to the Senior Director, Marketing APJ

The RMM will prioritize, plan, budget, evangelize, and execute SAARC regional marketing activities and events, they will work alongside Regional Sales as well as the APJ and WW marketing team to target high-value prospects via specific marketing activities. As well as build and accelerate pipeline in the SAARC region, ensure corporate marketing activities are utilized in the region, communicate field sales needs back to HQ and build regional plans that link corporate marketing campaigns to a regional focus. 

Responsibilities:

• Work with Regional Sales leadership team and the Sr. Director, Marketing APJ to create/implement a marketing plan in line with regional sales team and corporate marketing performance targets and objectives.
• Own, drive, and manage regional budget, marketing campaigns & programs, and event execution within SAARC region to build net new prospects and pipeline as well as acceleration current pipeline in region.
• Create diversified demand generation programs which target net new prospects as well as existing customers with strong pre- and post-program engagement plans.
• Maintain daily interaction with the SAARC field sales and engineering teams, and other cross-functional teams, to build and communicate marketing field programs.
• Activities that may be included but not limited to custom virtual and live events, webinars, executive conferences/roundtables, networking events, third party conferences, customer (account) specific programs, digital advertising, collateral creation, engagement with local customers and liaising with the global PR team on local awareness and editorial opportunities.
• Deliver strong campaign and event ROI via sales pipeline acceleration and new lead capture against time/budget targets and key internal metrics.
• Leverage your hands-on SFDC and Marketo (or similar marketing automation tool) experience to create and report on marketing activities, help establish and track measurable response rates, conversion rates, pipeline, and ROI for all programs. 
• Manage relationships with third party vendors, external contractors and agencies for creative services, material manufacture and shipping and on-the-ground logistics.

Requirements:

• 5-7+ years of experience in field marketing and/or demand generation roles
• Strong verbal and written communication skills
• Data-driven, creative critical thinker with strong communication, time management, organisation, and planning skills
• Demonstrated knowledge of developing and executing inbound and outbound demand generation programs
• Demonstrated proficiency in relevant software applications including Marketo (or similar marketing automation), Splash, Knak, MS Office and other business software as well as
  Salesforce.com
• Strong familiarity with sales and marketing operations, including dashboard reporting and key campaign metrics
• Basic understanding of cloud security and ability to grasp new security concepts

Education and Travel:

• Bachelor’s degree
• Travel within region (30% +/-) required

 

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