Revenue Manager (Campaign Manager)
Las Vegas, NV or NY, NY or Chicago, IL | Revenue Operations
GroundTruth is the leading location-based marketing and advertising technology company. Sitting at the convergence of offline and online data, GroundTruth delivers a unique data set called “visitation data,” which allows brands, agencies, SMBs, and non-profits to drive high-performing business outcomes (ROI). GroundTruth activates this data through a suite of performance products and services via their self-serve advertising platform, through managed services, or tailored partnerships. GroundTruth has built proprietary cleansing processes that combines their Blueprint’s contextual mapping technology, owned & operated properties, along with 3rd party mobile location data, together yielding over 30 Billion visits annually.
As a Revenue Manager, you will run marketing campaigns for products, services or events that target consumers or other businesses. You will manage and oversee campaigns in a variety of formats.
- Manage all activities required to launch mobile advertising campaigns, including interpreting Insertion Orders, testing and implementing creative, securing supply and working with internal groups to launch on time.
- Traffic mobile advertising campaigns in GroundTruth’s proprietary local ad serving platform, GroundTruth Ads Manager.
- Track, measure, and analyze the performance of multiple mobile advertising campaigns simultaneously.
- Devise and implement strategies for optimization, incremental and provide insights to the team.
- Collaborate with internal team to ensure the successful fulfillment of all campaigns and performance KPIs.
- Work directly with third party ad servers, rich media vendors, agencies, internal teams on all elements related to creative specifications and ad trafficking.
- Monitor discrepancies ensure third party tracking is accurately implemented and reconcile campaigns each month for billing.
- Create and maintain documentation pertinent to the Revenue Operations team in specific areas of expertise.
- Complete detailed quality assurance reviews on campaign setups and updates.
- Provide excellent customer service to internal and external stakeholders with clear communication, attention to detail and a positive drive for results.
- Proactive and resourceful.
- Passionate about ad technology and up to date with industry.
- Extremely detail oriented, analytical, motivated, and technically competent.
- Dynamic and performance driven in a fast-paced team environment.
- 2 to 3 years working experience in digital ad operations or relevant fields – advertising platform, online publisher, ad networks, digital agencies, etc.
- Strong analytic skills, ability to work in fast paced environment, meticulous attention to detail, and digital advertising knowledge.
- Excellent client service, organizational, and communication skills.
- Experience with ad server technologies and/or Server-Side Platforms (SSP) / Demand-Side Platforms (DSP)
- Experience with Measurement and Viewability
- Experience with web troubleshooting tools such as internet browser, Web Developer Tools.
We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status
Applicants with disabilities may be entitled to reasonable accommodations under applicable federal, state and/or local laws. If you need reasonable accommodations in the application process, please reach out to us at [email protected].