iboss is hiring a

Segment Marketing Manager- Public Sector

Boston, United States
Full-Time

We provide solutions that protect thousands of enterprises, service providers and government networks against a new age of cyber-threats. Our game-changing platform with innovative architecture is backed by over 75 patents and patents pending, and chosen by over 2000 enterprises worldwide to increase their security postures. This has made iboss one of the fastest growing cybersecurity companies in the market. 

iboss is looking for a Segment Marketing Manager with technical depth and strong market level knowledge about cybersecurity needs within the public sector (education and federal, state and local government). Reporting to the VP of Product Marketing, this role will be instrumental in helping us to achieve our growth targets by shaping how we prioritize, position, and bring our technology to market within our various target segments. We’re in search of someone with high expectations of themselves and the people around them; a go-getter with a can-do attitude who is excited by a challenge and the opportunity to drive strategic initiatives.

As the Segment Marketing Manager for the public sector, you’ll be an expert on what’s important to our customers and prospects within the SLED (and Fed) space. You’ll define key buyers and influencers, and will influence and adapt product messaging to be most compelling for each vertical. Because of your expertise in the public sector, you’ll help us differentiate our message and GTM strategies for the precise needs of the State, Local, Federal, or Education subsegments. 

This role is highly cross-functional, ultimately giving you a great overview of the business and exposure to all aspects of the organization. A penchant for understanding segment nuance, along with the ability to grasp and translate technical capabilities into benefits, is crucial.

Responsibilities

  • Conduct research to understand customer and prospect needs within the public sector, identifying met and unmet needs and how the iboss platform and products fulfill them.
  • Develop deep understanding the public sector audience and its subsegments, including the size of the market, industry trends, regulatory concerns, major customers and influencers within the segment, unique competitive environments, product & service requirements, etc.
  • Conceive and drive cross-functional execution of segment -specific marketing campaigns
  • Work collaboratively across Sales and Marketing to create and drive a consistent, compelling, and vertically-specific product message to market
  • Evangelize the product by speaking at industry events or customer/partner meetings

 Qualifications

  • Bachelor’s Degree, preferably in Marketing or a related discipline
  • 4-6 years of segment marketing or product marketing experience in enterprise software, SaaS and/or managed services
  • Experience and/or domain expertise in the public sector space
  • Experience in information security, specifically threat intelligence a big plus!
  • Data-driven, analytical, and fact-based approach to making business recommendations and decisions
  • Excellent verbal and written communication skills: the ability to speak knowledgeably, clearly and persuasively to a diverse range of audiences
  • Demonstrated ability to lead groups and pull individuals together for common goals
  • Willing to travel up to 25%
 

Benefits 

  • Health, Vision, Dental, Chiropractic - open to domestic partners
  • 401K with company match
  • Paid Time Off (PTO)
  • Company paid holidays
  • Optimistic, supportive, and FUN work environment
  • Free catered lunches every Friday
  • Free snacks
  • Free on-site gym membership
  • Close to public transportation
 

The duties and responsibilities described above are essential functions of the job. iboss, Inc. is an EEO/AA/M/F/Vet/Disability Employer 

 This position is not eligible for sponsorship of work visas