Casper is hiring a

SEM Manager (m/f)

Berlin, Germany

Looking for a job to get you out of bed?

At Casper, we believe that better sleep makes for better living.  We design products and experiences to help you dream your way to a better life!

We are seeking a talented Search Engine Marketing Manager (m/f) to join the Acquisition Marketing team. In this role, you will be focused on helping to grow our business across EU markets through digital performance marketing campaigns. The perfect candidate will be a detail-oriented contributor with a passion for data-driven decision-making, with first experience in managing SEM performance campaigns, data analysis and campaign optimization. This position presents a great opportunity to scale an important marketing channel into a multi-million dollar, best-in-class program at a rapidly growing company.

Casper (casper.com) is a global sleep company that launched in 2014 with an obsessively engineered, outrageously comfortable mattress sold directly to consumers. Its critically acclaimed sleep surface was developed in-house, has a sleek design, and is delivered in a small, "how did they do that?"-sized box. The company is one of the fastest-growing consumer brands of all time, and its product line has expanded to include sheets, pillows, a matching foundation, and a dog mattress. Casper was named one of Fast Company's 50 Most Innovative Companies in 2017, and its eponymous mattress was crowned one of TIME Magazine's Best Inventions.

We are deeply committed to building a diverse and inclusive workforce so that we represent all those who dream big equally.

When you’re not catching zzz’s, this is what you’ll do

  • Define strategy for the SEM channel and own Campaign Management and Optimization (DACH, UK & FR): Grow revenue through
  • continued expansion, testing, smart scaling and automation
  • Performance & Measurement: track performance numbers each week against forecast
  • and act as the first line of defense for campaign measurement and reporting
  • Work with the Acquisition Marketing team to define and measure cross-channel strategies and attribution
  • Develop local strategies with the goal of balancing growth and efficiency targets for the business

Our dream candidate...

  • Has 2+ years of experience in SEM campaign management   
  • Has a track record of achieving performance goals and growing their channel to profitable scale
  • Has strong analytical skills and ability to use data to derive campaign insights / optimize program performance (expert in Excel)
  • Is fluent in English and German, both written and spoken, French is a plus
  • Is a highly motivated self-starter
  • Loves sleep!

 

The syrup on your waffles

  • Salary to pay your bills, a potential bonus for some splurging, and equity so that you’re part of the Casper family.
  • Unlimited vacation policy.  If you need time off just take it; we trust you!
  • A cool office in Berlin Mitte
  • Bi-weekly catered lunches to catch up with your teammates.
  • Free snacks and coffee
  • A full gifted bed set when you join (mattress, sheets, pillows, the works)!


If you dream about this stuff this job is probably right for you.  We look forward to learning more about you, but if you’re feeling sleepy, take a nap before applying!