Lob is hiring a

Senior Account Based Marketing Manager

San Francisco, United States
Remote

Lob is building a suite of APIs to simplify and automate enterprise workflows. Our most popular product is our Print & Mail API, which enables companies to send direct mail as effortlessly as sending emails. 

We are at a critical inflection point as a company. As we enter hyper-growth, we’re going to need a thoughtful, intrepid Sr. ABM Campaign Manager who is eager to partner with sales and take ownership of ambitious pipeline goals across multiple marketing channels. This is a high-impact, cross-functional role with the potential to shape the future of Lob.

As part of this role, the Sr. ABM Campaign Manager will work closely with sales, content, customer and product marketing teams to develop an integrated program mix that takes an account-first approach to driving demand for the enterprise. The ideal candidate will have experience launching cutting edge ABM technologies and tactics to successfully engage enterprise accounts as well as meet and exceed a pipeline target.

Roles and Responsibilities:

  • Understand the buyers within enterprise accounts – pain points, demographics, and how they buy
  • Define ABM strategy and execution plans, encompassing multiple ABM tools and technologies
  • Partner with sales and sales development teams to develop a high touch marketing strategy that engages enterprise accounts and enables you to hit a 7 figure pipeline target
  • Collaborate with cross-functional marketing teams on campaign concept, content requirements, buyer’s journey development, event and digital marketing execution to ensure pipeline targets are met
  • Determine and manage program budgets
  • Analyze data to monitor the success of programs and optimize activities

Qualifications

  • 5+ years experience working in a B2B technology marketing
  • Strong track record of driving successful ABM campaigns that meet a 7 figure pipeline target
  • Strong leadership and communication skills to drive consensus and articulate program recommendations to senior executives.
  • Experience using marketing automation tools like Marketo, Hubspot and Salesforce
  • The ability to design and execute campaigns in offline channels like events as well as digital channels
  • Strong analytical skills, specifically in analyzing data to determine program ROI, calculate CAC and forecast channel success for future quarters to inform strategy

About Lob

Lob was built by technical co-founders with a vision to make the world programmable. We offer two flagship APIs (print & mail and address verification) that enable companies to send postal mail as effortlessly as sending emails. Lob is venture-backed by the most reputable investors in tech, and we are rapidly growing our team to shape the future of our company and meet the demands of a quickly growing customer base and dynamic product offerings.

We give our employees a lot of responsibility and ownership of their work. You will have fun at work while engaging in challenging projects with the best and brightest.

Perks

  • Comprehensive health benefits for you and your dependent(s)
  • Healthcare Flexible Spending Accounts 
  • Paid parental leave
  • Unlimited vacation policy
  • Employee Assistance Program and free professional coaching sessions 
  • Wellness program (includes monthly stipend or free Barry’s Bootcamp classes!)
  • Virtual social events 
  • 401k

COVID Safety

We are committed to the health and safety of our employees and will not require employees (unless they are serving an essential function) to be in the office until a vaccine is widely available.

Our Commitment to Diversity

Lob is an equal opportunity employer and values diversity of backgrounds and perspectives to cultivate an environment of understanding to have greater impact on our business and customers. We encourage under-represented groups to apply and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or criminal history in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance.

 

Forbes 30 Under 30 - Enterprise Technology 2017
#61 on Y Combinator's Top Companies List 2018
#26 2018 Fastest-Growing Private Companies, The Business Journals

 

Looking for a job?

Senior Account Based Marketing Manager at Lob looks great, right? We have dozens of similar job posts on our site, interested? Leave your email and we'll send the best matches.