OLIVER is hiring a

Senior Analyst/Analytics Manager

London, United Kingdom


Role: Senior Audience Analyst / Analytics Manager

Location:  London



Working in partnership with our client the Senior Audience Analyst / Analytics Manager will embed analytics and insight at the heart of our creative work, working with a wide range of datasets, and with the opportunity to design innovative methodologies. The role will include analysing global and local media performance, designing creative analytics models and pilots, analysing large scale multi-variate testing programs, and interrogating production efficiencies in global marketing assets and processes.



This is a varied and challenging opportunity for an ambitious and strategic senior analyst to work with a desirable global brand on innovative analytical work. 



The team will support Adidas's global markets from our centralised offices as well as being onsite/near-site with the clients in these markets. The support will span from eCom, social, print, and retail content needs. This team will serve as Adidas’ bespoke global adaptation global agency, working at the heart of their business.



  • Define and deliver analytical work across a range of channels including digital eComm marketing, dynamic content & media, social and other performance channels, with a specific emphasis on creative analytics & insight
  • Utilise data from various sources – digital media, digital creative, creative operations, website & eComm, qualitative data – to build an integrated view of digital marketing operationally efficiency, audiences and their needs, creative impact on audience behaviours
  • Designing analytical models to understand the drivers of creative performance, and test at scale across dynamic content channels.
  • Working as part of an integrated team across data strategy, analytics, creative operations and technology to deliver ongoing analysis, insights, tests, and scaled roll out of insight
  • Working with advanced creative analytics methods such as image recognition & natural language to align creative assets with customer outcomes
  • Deliver dashboarding solutions for our program of work to ensure a connected view on creative performance  
  • Design test hypotheses on our audiences and creative work to ensure we continually learn and optimise our strategy. Ensuring a robust approach to measurement – setting measurement frameworks that deliver a clear view on the effectiveness of our creative work
  • Work with Data department leads to continually evolve our analytics work, introducing new solutions, techniques and skillsets to the team. Including areas such as NLP / visual analytics,  
  • Work with other data specialists and the broader creative teams to embed best practice measurement, reporting and insight generation at the heart of all our work – ensuring work is always insightful and action oriented
  • Champion a data-driven approach, setting out the analytics strategy to understand creative and marketing effectiveness and how we optimise activities




  • A Senior Analyst with solid technical skills that have been applied extensively across marketing analytics use cases
  • Experience in analysing marketing datasets including digital media, ecommerce, audience analysis, CRM
  • Borad experience of using marketing analytics tools such as Google Analytics, Adobe Audience Manager, Brand Watch
  • Exposure to creative analytics (content, visual) using NLP or image recognition highly desirable



  • Strong data visualisation skills, using platforms such as Google Data Studio, Power BI, Tableau
  • Experienced in R, Python and working with relational databases using SQL
  • Strong communication / data storytelling skills



  • Desire to continually learn and push the boundaries
  • An active interest in how data can be used to unlock creative and behavioural insights
  • Comfortable working in a fast-paced, changing environments
  • Collaborative team player, open-minded



Lots of agencies say they're different. OLIVER is.

OLIVER believes that agencies work better inside a brand's organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.

Established in 2004, our model is now driven by over 2000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.



We are a company built on our values; we have given you a brief overview below but would love to tell you more.


Be Ambitious – to succeed

Be Imaginative - to push the boundaries of what's possible

Be Inspirational - to do groundbreaking work

Be always learning and listening - to understand

Be Results-focused - to exceed expectations


As an employer, we are committed to ensuring representation of people from all backgrounds regardless of their gender identity or expression, sexual orientation, race, religion, ethnicity, age, neurodiversity, disability status, or any other aspect which makes them unique. We welcome applicants from all backgrounds to apply and would encourage you to let us know if there are steps, we can take to ensure that your recruitment process enables you to present yourself in a way that makes you comfortable.

[email protected]





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