Wayfair is hiring a

Senior Analyst, B2C Sales Strategy

Boston, United States

Senior Analyst, B2C Sales Strategy & Analytics 

Wayfair is seeking a relentlessly curious, solutions-oriented Senior Analyst to join our rapidly growing B2C Sales Portfolio Strategy and Analytics team. We rely on this team to provide thought leadership and analytic rigor needed to drive our rapidly scaling inside sales channel.

Wayfair’s inside sales team is comprised of product experts and sales agents who help our B2C customers select and purchase more complex, design-heavy, or technically sophisticated products from our ever-expanding assortment. The Portfolio Strategy and Analytics team is responsible for developing and executing both business and operational strategies that generate exponential revenue growth and improvements in sales efficiency and customer experience.

The team is highly cross-functional, working closely with Sales leaders and partners in Data Science, Category, Brand, Product Management, Marketing, and Storefront to grow the B2C sales channel.

About the role:

In this new highly technical role, you will be a key contributor.  Each Senior Business Analyst is aligned with one or more teams within B2C Sales, and partners with those teams to help them achieve their goals. Whether you’re measuring operational performance, aggregating salesforce data, analyzing customer behavior and trends, data mining, or optimizing SQL queries, you will be working with cutting edge technology and multi-terabyte datasets.

You will think critically to tackle complex challenges in a fast-paced and high-growth environment. There are significant growth opportunities for new team members to grow as leaders, taking on additional projects and responsibilities with strong performance. .   


  • Solve difficult, non-routine analysis problems with deep customer focus, applying advanced analytical methods as needed
  • Build a strong understanding of B2C Operations and KPIs that impact overall business performance such as call efficiency, conversion rates etc.
  • Work with several large and complex databases and wrangle data from multiple sources including sales, product, and customer databases to create visualizations and derive insights used for decision-making
  • Support analytics efforts for A/B testing of new product initiatives; Work with storefront clickstream data and operational performance data to understand impact of B2C initiatives
  • Collaborate cross-functionally to formulate hypothesis, develop statistical models and socialize recommendations that address strategic and operational challenges
  • Synthesize insights from data analysis and present business cases to senior leadership
  • Take initiatives to dive deeper into data science models that support sales operation such as lead generation, call routing etc.


  • Bachelor’s degree in an analytical discipline such as:  Mathematics, Engineering, Statistics, Actuarial Science, Economics, Business or Finance
  • Post-graduate work in related field preferred
  • Prior management consulting experience or internship is a plus
  • Strong analytical background and 3+ years of experience in extracting insights and operating with large data sets to identify trends and actionable takeaways
  • Proficiency in Excel & SQL required
  • Experience in Tableau, Python, R and other analytics tools preferred
  • Experience in statistical modeling (Clustering, Classification, Regression etc.) is highly preferred
  • Excellent communication skills, collaborating with cross-functional team
  • Entrepreneurial spirit or prior experience in a high performance, fast-paced industry

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