Casper is hiring a

Senior Copywriter (German)

Berlin, Germany

Overview

We are looking for a Senior Copywriter to join our new team in Berlin. This person will lead and own the reflection of Casper's tone of voice in the DACH market region across all channels, including email, digital display, Web, and packaging. The ideal candidate is passionate about writing both in German and English, loves puns, and spins up zingers on the fly.

Responsibilities

  • Transcreate the essence of Casper’s US creative for the DACH market
  • Brainstorm and develop ideas for all aspects of our marketing portfolio (out-of-home, video, social and more)
  • Write strategically, providing a range of options for testing themes and positioning
  • Manage and develop our copywriting function for continental Europe
  • Collaborate closely with the creative, marketing and communications team leads to maintain consistent brand messaging, voice, and tone across all channels and products 


Requirements

  • 5+ years of copywriting experience (and a diverse writing portfolio to prove it)
  • Fluency in English and native in German
  • A wild imagination, a witty writing style, and an editor’s eye
  • Strong pulse of the nuances and eccentricities of the DACH market
  • Thrive in a dynamic environment where many projects run simultaneously and deadlines are tight
  • Capable of working well independently and as part of a team 

Nice-to-have:

  • Experience working on a global team and collaborating across multiple geographies
  • Experience managing and mentoring junior writers
  • E-commerce and/or creative agency experience

Other details:

This is a Berlin-based job with competitive pay in a lively and energetic atmosphere. The Casper EU team is ensconced within WeWork's Tiergarten offices at the landmark Sony Center complex. It’s a close-knit crew of 15 and counting. 

About Casper

Casper (casper.com) is a sleep brand that launched in 2014 with one perfect mattress sold directly to consumers — eliminating commission-driven, inflated prices. Its award-winning sleep surface was developed in-house, has a sleek design, and is delivered in a small, "how did they do that?" sized box. A year and a half after launching the mattress, Casper expanded its universally comfortable product line, which now includes a perfect pillow and sheets.

Now expanding into Europe, the company is one of the fastest growing consumer brands of all time with more than 100 full-time employees, $100M in revenue for 2015, and 100,000 Casper owners. Casper was named one of Fast Company's Most Innovative Companies in the World, and its eponymous mattress was crowned one of Time's Best Inventions of 2015.

In the summer of 2016 we launched successfully in the DACH region, with still more EU launches to follow. Come join our team and be part of our success!