Senior Digital Marketing Executive

Your influential mission. You will...

• Manage, review, and perform daily responsibilities associated with all our Paid platforms, inc. Google Ads, Microsoft Ads, Facebook etc.;
• Work closely with agency partners to ensure all Paid Media campaigns are managed effectively using project management tools;
• Review analytics data to measure and optimize the effectiveness of digital marketing campaigns, offer performance across channels, and provide weekly/monthly reporting, including reviewing metrics such as ROIs, ARPUs, CPAs, etc.
• Monitor daily acquisition performance of paid media channels, mitigating risks & issues in a timely manner;
• Collaborate with internal teams to develop offers (including drafting of terms) and marketing assets (e.g. landing pages, graphical ad templates)
• Research market, and competitors and offer trends and identify opportunities to improve marketing performance with support from internal teams;
• Collaborate with team members (e.g. design, web support) to improve the customer experience;
• Review regularly landing pages, player journeys, and registration process to optimize customer journeys and support conversion efforts;
• Be actively involved in SEO efforts (manage image optimization, blog schedule, etc.).
• Present in meetings on digital marketing/acquisition performance and collaborate with team members on new initiatives & upcoming plans.

Components for success. You...

• Demonstrate solid experience working with popular Paid Search and/or Paid Social platforms, e.g. Google Ads, Microsoft Ads, Facebook.
• Bring experience with B2C website analysis & metrics, using a variety of analytics tools including Google Analytics and internal reporting tools.
• Possess proficiency in MS Excel, PowerPoint, and Word.
• Maintain strong organizational skills & time management.
• Exhibit excellent communication skills (oral & written).
• Embrace an analytical mindset.
• Have the ability to research trends, competitors, markets, offers, etc.

You'll get extra points for...

• UK gaming market knowledge

Thrive in a culture that values...

• Empowerment, support, and mentoring  
• Constant learning and development opportunities  
• Active lifestyle and mental well-being  
• Fun company events   

VF 2011 Team
VF 2011 Ltd is a Playtech B2C company that provides integrated managed services for some of the UK's leading casino and bingo sites, with offerings across strategy, operations, product, marketing, technology and compliance. We're an innovative and inclusive team that champions a positive mindset and diversity of thought to drive success and prioritize a collaborative work environment.

Playtech is an equal opportunities employer. Our mission is to welcome everyone and create inclusive teams. We celebrate differences and encourage everyone to join us and be themselves at work.