DraftKings is a leading sports entertainment brand that creates the most exciting digital sports competitions and experiences on the planet. Our goal is to transform the way fans experience sports. Our mission is to make sports better – and make better sports fans – by bringing them closer to the games they love.
Celebrating its fifth anniversary in May 2017, DraftKings was founded in 2012 and has logged more than 7 million users, who collectively have submitted more than 680 million contest entries. We are the signature tech startup of our generation in Boston.
DraftKings is looking for a self-starter with a strong digital background focused in user acquisition across Paid Social and Mobile. This candidate is highly creative and data driven. S/he will provide campaign strategy and manage a team of 3-4 to acquire new users against performance goals.
- Responsible for ad buying/planning, strategy, optimization, analysis and execution of Social and Mobile acquisition campaigns
- Directly accountable for scaling and maximizing ROI across mobile and social channels
- Lead a team in effectively executing UA plan and reaching channel goals
- Identify and plan A/B test opportunities to draw insights critical for growth and optimization
- Conceptualize new and innovative ads and partner with the creative and developer team to create promotional materials
- 5+ years of experience in digital media planning/buying across paid channels with a focus in Mobile and Social
- 2+ years of experience managing a team
- Experience in ad platforms and MMP: Facebook, Twitter, Nanigans/Kenshoo(or equivalent), Mobile DSPs, TUNE, and Adjust.
- Up-to-date with the latest trends and best practices in paid social and mobile marketing and measurement
- Well organized and high attention to detail, with the ability to work on multiple projects simultaneously often under challenging time constraints
- Excellent writing and creativity skills required
- Data-driven with strong analytical skills
- Highly proficient in Excel
- Bachelor’s degree in Marketing, Business, or related field