TetraScience is the Scientific Data Cloud company with a mission to accelerate scientific discovery and improve and extend human life. The Scientific Data Cloud is the only open, cloud-native platform purpose-built for science that connects lab instruments, informatics software, and data apps across the biopharma value chain and delivers the foundation of harmonized, actionable scientific data necessary to transform raw data into accelerated and improved scientific outcomes. Through the Tetra Partner Network, market-leading vendors access the power of our cloud to help customers maximize the value of their data.
Our core values are designed to guide our behaviors, actions, and decisions such that we operate as one. We are looking to add individuals to our team that demonstrate the following values:
- Transparency and Context - We trust our people will make the right decisions and overcome any challenges when given data and context.
- Trust and Collaboration - We believe there can only be trust when there is transparency. We are committed to always communicating openly and honestly.
- Fearlessness and Resilience - We proactively run toward challenges of all types. We embrace uncertainty and we take calculated risks.
- Alignment with Customers - We are completely committed to ensuring our customers and partners achieve their missions and treat them with respect and humility.
- Commitment to Craft - We are passionate missionaries. We sweat the details, as the small things enable the big things.
- Equality of Opportunity - We seek out the best of the best regardless of gender, ethnicity, race, or age; We seek out those who embody our common values but bring unique and invaluable perspectives, talents and advantages.
What You Will Do
The Vice President of Product Marketing will draw on your prior data/cloud experience in a category-leading cloud company to play a key role driving the messaging/positioning, pricing/packaging, and GTM execution for the TetraScience Scientific Data Cloud. This player/coach role will drive storytelling and strategies that make the Scientific Data Cloud highly successful penetrating new accounts and expanding in existing accounts. You will develop and maintain detailed knowledge of the TetraScience category promise, platform, and use cases and ensure we effectively articulate the capabilities, differentiation, and business value of the Scientific Data Cloud through all channels - particularly in the form of content to fuel demand generation as well as sales enablement tools and materials.
The successful candidate is a skilled storyteller, strategic thinker, and valuable executor who can develop compelling, differentiated and memorable narratives and content for our platform - and coach others to do the same. You will stay close to the market by talking regularly to customers, partner closely with product management peers around customer/market feedback and new releases, price and package the product to maximize ARR, and develop sales tools and associated content that communicates the capabilities and value of our product. You will excite the market and help propel the next phases of Tetra’s growth in the life sciences and scientific market.
- Product messaging and positioning.
- Lead development of messaging to succinctly describe the unique value of Scientific Data Cloud and features based on target user/buyer personas.
- Voice of the customer: Speak to customers and survey the market on an ongoing basis to understand challenges, goals, solution requirements, perception of value, receptiveness to various pricing models, interest level in new features, and relevance of messaging. Bring the voice of the customer into all Marketing deliverables as well as to Product Management to help guide prioritization of new capabilities.
- Pricing/Packaging: Lead efforts to research and introduce new pricing models that maximize ARR for TetraScience while also aligning pricing with value derived by customer, drawing on customer input.
- Content: Author buyer-centric content and work closely with internal subject matter experts and Marketing team(s) to deliver regular cadence of customer-facing content (blogs, white papers, product collateral, demo videos, ebooks, website copy, value/ROI calculator) to attract customers to TetraScience, driving ARR pipeline and creating awareness.
- Sales/Partner Enablement: Enable and excite the direct Sales team and technology Partners with crucial sales tools and live training that allows them to communicate and prove the value of the Scientific Data Cloud and services.
- Platform Marketing Plan: Lead the Scientific Data Cloud GTM strategy - including messaging, pricing/packaging, and content –turning these into an actionable plan. Interact regularly with Sales, Marketing, and senior management to gather requirements, drive creation of product marketing plans to achieve business goals, while tracking results.
- Launches: Support launches of new products and releases to both internal and external audiences to highlight new opportunities created for users and upsell/cross opportunities for Sales.
- Competitive Intelligence: Maintain deep knowledge of key competitors’, performing SWOT analysis and reasons for competitive wins/losses (including in-house or custom development), and create battlecards and other tools that enable Sales to successfully beat the competition.
- Thought Leadership: Lead development of provocative thought leadership content that increases our visibility in the market.
- Customer Advocacy: Lead future customer advocacy efforts to encourage and inspire. customers to share their successes via podcasts, interviews, case studies, testimonial videos, and customer advisory council.
- Scientific Data Cloud: Deploy to market, ensuring short-term tactical activities and long-term strategic efforts align with Tetra’s operating plan.
Requirements
- 10+ years of data/analytics/cloud product marketing experience in a software/technology company that markets to IT organizations.
- Experience with category creation and/or category leadership is a plus.
- Proven skills as a player/coach with an emphasis to hands-on-building.
- World-class written and verbal communication skills. Excellent B2B story-teller and presenter.
- Strong project management skills, with acute attention to detail.
- Experience working with an enterprise customer base and Sales team.
- Strong customer interaction skills and passion for speaking directly with customers to hear their voice and share throughout the organization. Ability to engage and empathize with IT buyers, data scientists, and C-level executives.
- BA/BS degree or equivalent practical experience.
- Active in social media.
- Great people networking skills. (You likely know important influencers in the data/cloud/analytics industry).
Benefits
- 100% employer paid benefits for all eligible employees and immediate family members.
- 401K.
- Unlimited paid time off (PTO).
- Flexible working arrangements.
- Company paid Life Insurance, LTD/STD.
No visa sponsorship is available for this position
