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Robinhood is hiring a

Senior Integrated Marketing Manager

Menlo Park, United States

Join a leading fintech company that’s democratizing finance for all.

Robinhood was founded on a simple idea: that our financial markets should be accessible to all. With customers at the heart of our decisions, Robinhood is lowering barriers and providing greater access to financial information. Together, we are building products and services that help create a financial system everyone can participate in.

As we continue to build...

We’re seeking curious, growth minded thinkers to help shape our vision, structures and systems; playing a key-role as we launch into our ambitious future. If you’re invigorated by our mission, values, and drive to change the world — we’d love to have you apply.

About the team + role 

As a Senior Manager focused on developing integrated media campaigns and buying media for Go To Market campaigns, you will play a crucial role in expanding Robinhood's user base. You will be responsible for creating effective media plans, ensuring creative impact, and collaborating closely with brand, product marketing, performance marketing, and creative teams.

The role is located in the office location(s) listed on this job description which will align with our in-office working environment. Please connect with your recruiter for more information regarding our in-office philosophy and expectations.

What you’ll do

  • Media Planning and Buying: Develop and execute comprehensive media plans for Go To Market campaigns focused on meeting campaign goals. Work closely with media agencies and internal media teams. Oversee media buying, ensuring optimal placement and value for various media channels.
  • Campaign Strategy: Craft integrated media campaign strategies that align with our brand and business goals. Focus on innovatively reaching new audiences and expanding our user base.
  • Cross-functional Collaboration: Work closely with brand, product marketing, performance marketing, and creative teams to ensure campaign alignment and effectiveness. Facilitate seamless integration of marketing efforts across different departments.
  • Creative Impact: Ensure that media campaigns are creatively impactful, resonating with our target audience and reflecting our brand values.
  • Performance Analysis: Monitor and analyze campaign performance, using insights with our Data Science team and using an MMM platform to optimize ongoing and future media plans. Ensure that campaigns are meeting KPIs and contributing to user base growth.
  • Budget Management: Effectively manage media budgets, ensuring cost-effective and high-impact media investments.

What you bring

  • Bachelor’s degree in Marketing, Communications, or a related field. 
  • Minimum of 5 years of experience in media planning, buying, and integrated media campaign development, preferably in the fintech or related sectors.
  • Demonstrated ability in developing and executing successful media strategies and campaigns.
  • Strong understanding of digital and traditional media channels and how they can be leveraged for brand growth.
  • Excellent communication and collaboration skills, with the ability to work effectively across various teams.
  • Strong analytical skills, with a proven ability to use data to inform decisions and optimize campaigns.
  • A passion for the fintech industry and a commitment to Robinhood’s mission of democratizing finance.

What we offer

  • Market competitive and pay equity-focused compensation structure
  • 100% paid health insurance for employees with 90% coverage for dependents
  • Annual lifestyle wallet for personal wellness, learning and development, and more!
  • Lifetime maximum benefit for family forming and fertility benefits
  • Dedicated mental health support for employees and eligible dependents
  • Generous time away including company holidays, paid time off, sick time, parental leave, and more!
  • Lively office environment with catered meals, fully stocked kitchens, and geo-specific commuter benefits

 

The expected salary range for this role is based on the location where the work will be performed and is aligned to one of 3 compensation zones. This role is also eligible to participate in a Robinhood bonus plan and Robinhood’s equity plan.

US Zone 1: $166000 - $195000
US Zone 2: $146000 - $172000
US Zone 3: $129000 - $152000

Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. You can view comp zones for our US office locations in the table below. For other locations not listed, compensation can be discussed with your recruiter during the interview process.

Office locations (by comp zone)
US Zone 1: Menlo Park, CA; New York, NY; Seattle, WA; Washington, D.C.
US Zone 2: Denver, CO; Westlake (Dallas), TX; Chicago, IL 
US Zone 3: Lake Mary, FL

Click here to learn more about Robinhood’s Benefits.

Robinhood promotes diversity and provides equal opportunity for all applicants and employees. We are dedicated to building a company that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better our work (and work environment) will be for everyone. Additionally, Robinhood provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review Robinhood's Privacy Policy please visit Robinhood - US Applicant Privacy Policy. If you are an applicant located in the UK or EEA, please visit the Robinhood - UK/EEA Applicant Privacy Policy.

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