Senior International Paid Media Specialist

A fantastic opportunity has arisen for an ambitious Senior International Paid Media Specialist to join a fast-growing global content company that possesses a portfolio of innovative, high profile brands to help us shape the future of media buying and consumer engagement for our clients.

About Locaria

Locaria blends insight, data, talent and technology to take global content further for ambitious brands.

We are a pioneering multilingual content activation agency which specialises in supporting marketing and e-commerce teams, media agencies and creative production houses. We are central to the global content solution of Stagwell, the challenger advertising network.

• Shortlisted for three business awards by The Drum
• Named "Best Workplace for Training & Personal Development" by Adaptive

Every day we celebrate the power of amazing content to engage global audiences. At the heart of this is our diverse global team across ten offices, who believe in our vision that content is an indispensable, strategic service. At the heart of our collaborative culture are our values, which inform everything we do.

If you love great content, understand the importance of local language and culture, and want to be part of a dynamic team, then this is the place for you.

Job Specification

Locaria is enjoying a period of high growth due to its market-leading proposition and as such are creating this new role to provide us with a dedicated focus on Paid Media Activation & Strategy work as our business and client portfolio grows.

Requirements

• Activate paid search and shopping campaigns, mainly on Google

• Analyse campaign performance and recommend tactical changes to maximise performance across paid search and shopping channels
• Provide strategic direction to clients to guide their performance activities
• Develop and execute an international growth strategy with clients across various international markets, hitting client KPIs and growth targets
• Provide training and manage junior members of the team
• Assist with data and KPI analysis

• Align with our global teams and getting inspiration from colleagues across Europe
• Understand and reach relevant audiences to develop optimal consumer journeys
• Research and test new media channels/platforms and formats
• Previous experience with setting up and executing paid search & shopping campaigns
• Understanding digital ad ecosystems such as Google Analytics, paid search marketing, paid social and DOOH

• Team player but with the ability to work on own initiative

What we are looking for

Strong experience working with Google Shopping, including shopping feed optimisation.

Experience with Performance Max campaigns, ability to come up with testing ideas for it.

Ability to create strong relationships and grow trust from stakeholders at all levels.

Advanced Excel Skills (pivot tables, formulas such as vlookup).

Proactive attitude, with a drive to get things done.

Solid experience in either agency or client-side within paid media.

Strong analytical skills and have the ability to look at campaign results and translate these to help shape future campaigns and activations.

Good understanding of how people are consuming media, key platforms, and trends & shifts.

Share our Values

• We take content further
• We grow together
• Celebrating Individuality
• Doing good along the way
• With care

D&I statement

Locaria is global by nature and vastly strengthened by multicultural, international and eclectic teams. Working together to achieve shared goals, our employees recognise the importance of our core value ‘celebrating individuality’, and are supported by Locaria's breadth of cultural resources and insights that attract and retain the best talent.

We appreciate the unique perspectives and experiences that each person brings to our team and are fully dedicated to ensuring equal opportunities across the board, regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. If you have a disability or special need that requires accommodation, please let our team know.

Join our team and become part of a vibrant workplace and company culture that values and celebrates individuality!

What we offer

Anything between a part-time or full-time contract (50-100%).

Work from anywhere. Our office in London and in other locations around the world will be available for use as well!

Flexible working hours (within Europe timezone)

Training and development opportunities

Be part of an international and fast-growing multilingual content activation agency

Benefits

In return for your enthusiasm and expertise, we can offer an exciting and multicultural place of work, competitive salary, wide range of benefits, and the chance to progress your career within a truly global organization.

Some of these benefits include:

• Holiday: You will get 24 days holiday per year (pro-rata in first year).
• Refer a Friend Scheme: We’re always on the lookout for talented people. If you refer a friend who is then hired, we will award you with a bonus of up to £2,000 depending on the level of the role being recruited for.
• Birthday Day Off: As a gift from us you will receive an extra day off for your birthday each year. If your birthday falls on a weekend, then you can take this the Friday before or Monday after.
• Time off to volunteer: In line with our 'Doing Some Good Along The Way' value, all employees are entitled to up to 2 days off a year to get involved in charity initiatives.
• Annual Wellbeing and Learning & Development Calendars: We promote a healthy working environment with a focus on growth, which is why we have a calendar with dedicated Wellbeing and Learning & Development sessions and initiatives throughout the year.
• Equipment: You will be equipped with a laptop, extra screen, mouse and keyboard.