FutureLearn Ltd is hiring a

Senior Marketing Manager

London, United Kingdom

Senior Marketing Manager (organic growth)

Type of Contract: Fixed term 12 month maternity cover contract

Department: Marketing

Reporting to: Head of Customer Acquisition

Working Pattern: Full time

Location: London, Camden. This is not a remote working position, and you must have the right to work in the UK


ABOUT FUTURELEARN

FutureLearn is transforming access to education and is one of the world’s largest social learning platforms.

Based in London’s Camden Town, we offer online courses, programs and degrees run by over 100 leading universities from around the world including UCL, University of California Berkeley, University of Edinburgh, University of Melbourne, King’s College London, Purdue University and the University of Groningen. We also offer online courses from specialist education providers including CIPD, UNESCO and the Raspberry PI foundation.

Since our launch in September 2013, we’ve run thousands of online courses that have attracted 9 million learners from all over the world and we have seen over 22 million enrolments. Our vision is a global community, where everyone learns together and enjoys access to the education they need to transform their lives. Our award-winning platform helps by provoking conversation around the course material so that learners and educators learn as much from each other as from the material itself.

We are continuing our expansion as we make this journey from offering short online courses, through micro credentials to full online degrees and working with employers and governments to reduce skills gaps. The pace of this change is reflected in the extremely rapid growth of our revenues.


ABOUT THE ROLE:
Reporting to the Head of Customer Acquisition, this is a consumer orientated, acquisition focused role. The Senior Marketing Manager will drive the efficiency and global growth of all SEO and lead collaborative marketing initiatives with our global network of educational partners.

RESPONSIBILITIES:

  • Leading the SEO & Partner Marketing team
  • Managing our SEO agency
  • Helping to shape the goals of the Consumer part of the business working alongside the other senior members of the marketing and product teams
  • Creating and delivering against a robust acquisition plan for the year to meet quarterly revenue targets
  • Analysing performance and driving core insights from data in order to suggest, create and execute strategies to improve performance
  • Working with the product team to optimise conversion rates for SEO traffic and helping shape product changes to drive organic acquisition
  • Supporting the SEO needs of the Educational Partnerships and Employers & Public Education teams
  • Working closely with other members from the marketing team to support, inform and enhance content marketing, retention and customer lifetime value initiatives

Requirements

  • Experienced in leading large scale international SEO projects
  • Experienced in managing client/partner relationships
  • Significant digital marketing and analytics experience
  • Deep understanding of SEO concepts and up to date best practices
  • Experience in collaborating with both developers and marketers to accomplish SEO objectives
  • Knowledge of technologies & web design principles and their effect on SEO.
  • Experience of implementing content-focused and technical SEO tactics
  • Extensive experience with software for data, tracking, and analytics, including SEMRush and/or Moz Pro, Google Analytics, Google Webmaster Tools, Google Keyword Planner, Google * PageSpeed Insights, advanced Excel, etc.
  • Experience of conversion rate optimisation best practices.
  • A sharp eye for detail and a strong sense of what types of creative assets will be both effective for organic growth and conversion and representative of the FutureLearn brand
  • Ability to build and scale in a fast-growing company with a focus on execution
  • Excellent verbal and written communication skills

Benefits

  • Competitive salary
  • 28 days holiday (plus 8 days public holiday)
  • Buy & sell up to 5 days holiday
  • Charity day (volunteer for a charity of your choice)
  • Cycle to work scheme
  • Season Ticket loan
  • Flexible working environment/hours
  • Pension (4% employer / employee contribution)
  • OU Staff Fee Course Waiver Programme
  • Great coffee, teas, fruit and daily breakfast
  • Perkbox


APPLICATIONS

Please submit a CV and cover letter. On your cover letter please clearly explain how you meet the essential skills and experience criteria mentioned in the requirements specification section of the job description . This will help us determine your fit for the role and increase your application's chances of success.

The closing date for application is on Monday 27th May at midnight UK time.

RECRUITMENT PROCESS

Please contact [email protected] if you require any reasonable adjustments or alterations to be made, to support you through the recruitment process.

DIVERSITY STATEMENT

We value diversity at FutureLearn, and we do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, neurodiversity, marital or disability status.

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