Senior Marketing Manager

Job Title: Senior Marketing Manager

Salary: £50,000

Location: Chester - Hybrid

About Business Comparison:

BusinessComparison was formed in 2014 to become the comparison site for British businesses. Despite a multi-million P&L, it remains small, agile, and growing at a rapid pace with significant backing to fulfil its ambitions. In 2021 BusinessComparison was acquired by one of its partners, the Bionic Group, given their closely aligned ethos of supporting the UK’s SME. This deal provided the necessary investment and support for BusinessComparison to now realise its ambitions.

BusinessComparison is here to make being in business easier, by matching our customers with the best solution for their individual needs. We are providing new and innovative ways to help businesses in the UK to become the market leader of a new segment, with the mid-term potential for international expansion of our solution. As a result, BC will be looking to achieve three-figure growth over the next three years.

We are seeking exceptionally talented individuals, who are constantly striving to challenge the status quo and make a positive difference to UK SMEs, therefore we have this fantastic opportunity to join a dynamic, fun, fast-growing business with a focused vision to deliver the best service to our customers.

JOB SUMMARY

The position of Senior Marketing Manager is a hands-on role with a strategic outlook and reporting into the Managing Director. We are looking for someone to drive us through our next phase of growth and beyond. An individual who can quickly test and learn new strategies that will push boundaries. They will be responsible for the full marketing budget for the business, while also managing the performance and reviews of their direct reports already within post. The successful applicant will engage freelance and contract workers, as required, to help deliver planned and agreed marketing activities.

The role will be responsible for the control of an annual marketing budget in the millions. Therefore, will require someone with analytical ability and be able to produce regular marketing performance reports.

KEY RESPONSIBILITIES

• Architect of the growth strategy, identifying new channels and approaches they could test to take acquisition to the next level.
• Implementation and execution of the company-wide marketing strategy and support with the long-term goals of the business.
• Own, maintain and strengthen business advertising campaigns to ensure maximum exposure and growth of business presence across all channels.
• Construction of new marketing delivery plans and measuring the success of business performance vs target.
• Full responsibility of managing marketing budget and spend to drive growth (£5million +)
• Manage regular reporting of marketing campaigns to identify trends and insights to further maximise business growth in line with annual objectives.
• Management and development of current marketing team inclusive of PPC and SEO & ability to grow the team.

Requirements

SKILLS AND QUALIFICATIONS

• Degree qualification in Marketing
• Strategic planning
• Marketing management
• Budget management
• Team management
• Google Ads
• Microsoft ads
• SEO
• e-mail and SMS marketing
• Google analytics
• Facebook and Instagram Ads
• Data management
• Data analysis
• Excel (Advanced)
• PowerPoint

Benefits

CULTURE:

• A collaborative, energetic and fast-paced work environment
• Leadership team who are invested in your development and growth
• Access to the best tools and resources to do your job
• The opportunity to shape and be part of a new team building genuinely new and exciting products to help customers save money.
• A culture of “learning by doing,” and a team that supports testing and learning as the path to successful product development.