Coda Payments is hiring a

Senior Marketing Manager

Bangkok, Thailand
Full-Time
What we do

Founded in 2011, Coda Payments helps digital content providers monetize their products and services in more than 50 markets. Publishers of leading games like Moonton (Mobile Legends: Bang Bang), Garena (Free Fire) and Tencent (PUBG Mobile), streaming platforms like beIN and Bigo Live, apps like Tinder, and video-on-demand platforms like Viu have integrated with Coda Payments to accept payments.

Coda Payments is headquartered in Singapore with dozens of additional outposts around the world. Coda Payments has recently been named the 46th fastest growing company in the Asia-Pacific region by the Financial Times (making it the 5th fastest-growing fintech company in its region), the 13th fastest growing company in Singapore by Straits Times, and a Technology Pioneer by the World Economic Forum.

Working at Coda

Life at Coda is fast-paced, challenging, and fun. As a rapidly growing global company, we’re always looking to step up and adapt to changes quickly; there is never a dull day at Coda.

We make things happen in the most impactful and effective manner. If you are always eager to initiate new ideas, hungry to contribute more, derive satisfaction from team wins rather than individual ones, and value integrity, you will fit perfectly into the Coda team!

As a Senior Marketing Manager of Thailand, your main mission is to grow Codashop, the flagship B2C gaming ecommerce of Coda Payments and the top game top-up platform in Southeast Asia, with a robust omni-channel marketing program. Reporting to the Regional Marketing Lead, you will be instrumental in driving Codashop’s market share in Thailand, by leading the local Marketing Team and driving key strategic initiatives.

Job description:

  • Lead the go-to-market strategy of Codashop, manage the end-to-end marketing process from conceptualization, marketing budget planning, to campaign execution and post-campaign data analysis.
  • Drive marketing partnerships with new and existing partners, pitch marketing promotion ideas and deliver effective partnership campaigns mapped to business objectives.
  • Drive user acquisition, user engagement and revenue growth on Codashop via various online marketing channels (website, social media, influencer/KOL, emails, push notifications, e-sports). 
  • Manage social media content and build an engaging online community on Facebook, Instagram, LINE, TikTok and Youtube. 
  • Work with the top gaming KOLs, oversee local influencer search, enhance the quality of marketing campaigns produced by influencers.
  • Drive the growth of the biggest community esports tournament in the region - Codashop Global Series. 
  • Work cross-functionally within different verticals and country leadership to drive Codashop revenue and increase partnership and deeper collaboration.
  • Work closely with the global teams and senior stakeholders to share knowledge, develop best practices and achieve marketing efficiencies to contribute to Coda Payments’ global expansion.

Requirements

  • 6+ years of relevant work experience in marketing, with focus on growing B2C digital platforms via multi-channel marketing approach. At least 2 years of people management experience in managing a small team of associates.
  • Previous experience in online gaming, digital payments or mobile platform publishers is strongly preferred. 
  • Solid understanding on the commercials of B2C online businesses.
  • Working knowledge in developing promotions to drive platform revenue and market growth. 
  • Experience in leading go-to-market strategy, marketing calendar planning and performance forecast. 
  • Expert in end-to-end marketing campaign development from idea conceptuation, budget planning to campaign execution and post-campaign data analysis. 
  • Excellent communication & presentation skills with the ability to pitch new businesses and partnership deals to external partners and internal senior stakeholders.
  • Ability to work autonomously in a fast paced environment, highly organized and can successfully manage various processes across teams and projects.
  • Fluency in English and Thai.

We are an equal opportunity employer and do not discriminate based on gender, race, age, religion, disability, or other local protected class. We are committed to cultivating an inclusive environment for all employees, and we welcome the diversity that you will bring!

If you are looking for a rapid-growth environment and great teams to work with, you should apply now.

We are sorry to inform you that only shortlisted candidates will be notified as we may be overwhelmed by the number of applicants coming into our system; hence if you do not get a reply from us - don’t give up on us just yet!

We encourage you also to check out our career site at https://www.codapayments.com/careers - we may have other suitable openings for you.

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